Extension and Outreach Strategic Plan, 2017-2022

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ISU Extension and Outreach will advance land-grant values by engaging all Iowans in solving today’s problems and preparing for a thriving future.


ISU Extension and Outreach builds a strong Iowa by engaging all Iowans in research, education, and extension experiences to address current and emerging real-life challenges.


The Extension Professional’s Creed embodies ISU Extension and Outreach’s core values for building a strong Iowa in partnership with all Iowans.

Goal 1. Engage all Iowans with access to research-based education and information.

Strategy 1. Create educational experiences with Iowans so they make well-informed decisions, apply knowledge, and use innovations in ways that build the economy and enhance the quality of life.

Strategy 2. Provide accessible and understandable research-based information to decision makers.

Strategy 3. Form partnerships inside and outside Iowa State to extend access to education to all Iowans.

Strategy 4. Gather feedback from Iowans to inform further research and programming needs.

Strategy 5. Collaborate across the university to create opportunities with Iowa State students to achieve ISU Extension and Outreach’s mission.

Goal 2. Build capacity for council members, faculty, staff, and volunteers.

Strategy 1. Develop and support a structure to sustain professional development with council members, faculty, staff, and volunteers that fosters the production and dissemination of applied research and educational programming.

Strategy 2. Promote pathways for Iowans to pursue current and future ISU Extension and Outreach employment and volunteer opportunities.

Strategy 3. Invest in new staff orientation and mentoring offerings to guide professionals’ successful navigation within the ISU Extension and Outreach, Iowa State, and/or county extension systems.

Goal 3. Enhance efforts in programming, operations, and staffing to reach diverse and underrepresented populations.

Strategy 1. Expand advertising, communications, and collaborative efforts with University Human Resources to recruit, hire, onboard, and retain diverse faculty and staff.

Strategy 2. Integrate partnerships that support inclusion and involve underrepresented audiences within each ISU Extension and Outreach program and service unit.

Strategy 3. Include faculty and staff efforts related to diversity, equity, and/or inclusion within annual performance reviews.

Strategy 4. Strengthen professionals’ competencies in working with diverse and underserved audiences.

Related Strategic Plans

Iowa State University Strategic Plan 2022-2031

Board of Regents, State of Iowa, Strategic Plan