MarketReady

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Are you a food producer who’s considering whether to sell your products to wholesale markets? MarketReady is a one-day workshop to help Iowa farmers sell food to restaurants, grocery stores, food service buyers, and schools.

The workshops address the market development risks and relationships farmers and ranchers need to manage as they plan to scale up. Each workshop includes a panel of area wholesale buyers who share information on what they are looking for from growers.

marketready apples

Workshop topics include:

  • communications and relationship building
  • packaging and labels
  • supply and delivery
  • post-harvest handling for produce
  • grading
  • insurance
  • regulatory issues
  • marketing

Questions? Contact Emily Coll, (515) 296-0586 or ecoll@iastate.edu.

Date of Publication: 
April, 2019