Caite Palmer is a small farmer located on a century farm in Northeast Iowa. Caite and her husband raise grass-fed and grain-finished Angus cross and Normande beef cattle, as well as Katahdin lambs. Rather than take animals to the sale barn, she markets these meat products directly to consumers. Caite got started direct marketing because it allowed her to decide and control prices for her products. It began with selling whole and half animals.