Local Businesses Benefit from ISU Extension CED Road Scholar Programs
Iowa tourism is a growing and competitive business. According to 2016 research released by the Iowa Legislature, state tourism revenues exceeded $8 billion, with communities and businesses across the state trying to carve out a piece of the pie for themselves.
Iowa State University Extension and Outreach is ready to help. Community and Economic Development specialist Diane Van Wyngarden serves Iowa with the Road Scholar program. Van Wyngarden researches group travel trends, develop tools to help businesses thrive in the group travel industry, and share this information with Iowa businesses.