business trend graphic Business Development > Marketing:
Understanding Marketing - Marketing Research - Direct Marketing - Promotion - Brands

Understanding Marketing
Information Files
Product Marketing Terms -- C5-14  
A Marketing Primer for Businesses -- C5-15  
How Much Should I Spend on Marketing -- C5-16    
Setting Your Price -- C5-17      
Marketing Strategies -- C5-18      
Marketing Research
Information Files
Where to Find Information for Doing Marketing and Business Studies -- C5-21  
Marketing Research Tools -- C5-22  
Marketing Research - Finding the Best Consultant to Hire -- C5-24    
Do You Know Your Customer? -- C5-25    
Finding Your Facts - A Quick Guide to Developing a Questionnaire -- C5-26    
Understanding Consumers -- C5-27    
Conducting a Competitive Analysis - Is there Room for Your Business? -- C5-29    
Conducting Market Research -- C5-30    
Evaluating Marketing Outlets -- C5-32  
Direct Marketing
Information Files
Marketing on the Internet -- C5-34
Catering - Events and Festivals -- C5-36    
Community Supported Agriculture -- C5-37    
Restaurant and Institutional Sales -- C5-38    
How to Approach Potential Buyers -- C5-39    

Promotion
Information Files
Promoting Your Business -- C5-43      
Evaluating Alternative Types of Advertising -- C5-139      
Using Trade Shows for Product Promotion -- C5-140      
Steps for Using Trade Shows - C5-141      

Brands
Information Files
Building your Brand -- C5-50
Building Your Brand with Flanker Brands -- C5-51    
Building Your Brand with Brand Line Extensions -- C5-52    
Brand Leveraging -- C5-53  
Brand Loyalty -- C5-54  

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