Targeting Your Market Dollar
Women in Ag Learning Network Marketing Webinar Series - Session 3
Print, radio, social media…!! It can be hard to know when, and where, to invest your precious marketing dollars. Join UVM Extension Community & Economic Development Specialist Mary Peabody to draft a basic marketing plan designed to get you the results you need. We'll explore the latest thinking in target marketing and customer demographics. And we’ll discuss how tracking your market results will provide clues to future investments.
The founding director of the Women's Agricultural Network, Mary is passionate about working with small-scale farmers and small business owners on issues related to business planning, marketing and feasibility.
This webinar is the third in a three-session, monthly series focusing on key topics for small and medium-sized farm/food businesses specializing in direct-to-consumer sales. The series began in January with "Consumer Trends," continued in February with "Pricing Your Products." Find links to the other sessions by typing the title in the "search" bar above.
The series is presented by the Women in Agriculture Learning Network, in collaboration with the University of Vermont Women's Agricultural Network and New Farmer Project.