Monday Update: Recovery campaign, vaccine information, county visits

April 12, 2021

Happy ISU Extension and Outreach Week! This celebration is one way we say thank you to the many volunteers, community leaders, organizations, agencies, and other partners who support our work throughout the state all year long. I thank you for all your efforts to make this week special for Iowans.

This week we also begin our COVID-19 recovery statewide media campaign, which continues throughout the spring. Start listening for radio spots in both English and Spanish and watch for social media posts. Then, later in April and May, be on the lookout for billboards featuring the “Here for YOU. Now. Always.” message of our campaign.

In an effort to reach Iowans where they spend the most time, we are covering the state with 30-second and 15-second video ads pushed out to streaming platforms such as Smart TVs, plug-ins like Roku and Amazon Fire Stick, gaming consoles, computers and tablets. There also is a 60-second video (in English and Spanish) for viewing on the ISU Extension and Outreach website.

For a look at campaign materials, visit the MyExtension Covid-19 Marketing Campaign Resources page. Here you can access assets to use on social media and browse a selection of newspaper ads in two sizes, both general and customized to I-Team priorities. Contact your region’s advancement specialist if you need an ad in another size to meet local media requirements.

The challenges of the past year changed how ISU Extension and Outreach serves Iowans, but not why: We want a strong Iowa. Let’s make sure Iowans know we are “Here for YOU. Now. Always.”

Vaccine information sessions begin

See the MyExtension COVID-19 Vaccine Education Initiative page for resources regarding the upcoming COVID-19 Vaccine Information Sessions. You will find communication tools, printable resources, and information about the sessions that you can share, as well as recorded video of the April 1 preview session for staff. Today’s Second Monday Live archive will be posted there as well. The public website for these information sessions is also live. See it and share it via

Visit with John: A statewide tour to all county offices

Recent comments in the virtual suggestion box indicate that there may be some misunderstanding about my upcoming visits to county offices, so I’d like to clear up any confusion about my intentions. I want to visit every county office because I want to listen to you. Consider it a simple, one-hour “visit with John.” You’ve had a lot to deal with over the past year, including a drought and a derecho, and the continuing pandemic and economic uncertainty. Plus, you’ve had to adjust to our new organizational structure and now prepare to ramp up our efforts toward Iowa’s recovery. I see my visits more as stopping by for coffee, rather than a formal “listening tour.” But I will listen, and I hope we can talk candidly about issues that are important to you.

My county visits begin May 6 and will continue through late September. I’ve figured out my schedule and I’m planning my stops regionally, so I can visit several counties during each trip with multiple stops each day. Your advancement specialist will be contacting your county with the date and time of my visit and to work through the logistics. I look forward to our visit!

P.S. In addition to participating in your county’s “visit with John,” feel free to invite me to other events in your county. Send invitations via my assistant, Mica Redenius, at or 515-294-6675.

More notes

  • Climate Change in Extension: Elevating and Amplifying Action, a virtual national action forum, is April 19-21. Join extension faculty and staff, federal representatives, administrators, interested partners, and constituents to address the question: What can/should the Cooperative Extension System do to advance climate change programming? There is no fee to participate and all are welcome. Register online.
  • Extension and Outreach: Building the Next Generation of Innovators will be featured during Iowa State’s Ignite Innovation Showcase, April 16-23. Everyone is welcome to attend this free, virtual event. ISU Extension and Outreach is part of “Innovation Everywhere” on April 23. Participants will learn how we extend the university’s energy of innovation to all 99 counties and inspire youth in local communities across the state.
  • The Iowa State Fair, Pioneer, Iowa Farmer Today, and the WHO radio BIG SHOW are seeking entries for the 2021 Way We Live Award. The award will recognize six Iowa families who exemplify hard working farm values and a love for the occupation of farming. For more information or to nominate a family, visit the Iowa State Fair website. Entries must be postmarked or submitted by June 1.

John D. Lawrence
Vice President for Extension and Outreach