Monday Update: Continue to share statewide audience assessment

January 9, 2023

In August ISU Extension and Outreach launched a statewide audience assessment so we could learn how Iowans prefer to access, receive, and engage with extension education – both in person and virtually. Over the past few months Iowans have been telling us about the technology they prefer to use, the topics they want to learn more about, and the issues they think will be important to the people in their communities over the next two years. As of mid-December, 937 survey responses had been recorded in Qualtrics via our internal media channel campaign, according to Keli Tallman, program development and evaluation director. To make informed decisions about programming topics and delivery methods it is important that we have good representation of our current and potential audiences.

Please continue to share the statewide audience assessment with all Iowans. Our survey ( will remain open through Friday, March 31, 2023, so we can reach a solid cross-section of the state. Resources and ideas to help you share the survey are available on MyExtension. Thanks again for helping with this effort, so we all can be more effective in engaging all Iowans.

Upcoming DEI professional development opportunities

January 16 is Martin Luther King, Jr., Day, a national day of service honoring his achievements and celebrating his legacy. The civil rights leader advocated for nonviolent resistance to overcome injustice as a means of lifting racial oppression. All of us benefit when we work together to foster a climate grounded in respect, value, and belonging. In addition to a broad range of professional improvement offerings, our Professional Development unit provides several educational opportunities focused on diversity, equity, and inclusion for staff, faculty, and council members. For more information or to register for upcoming opportunities, visit the Professional Development website. If you have questions, please contact Gayle Coon,

George Washington Carver Day

Last year, the Iowa Legislature unanimously voted to establish February 1 as an annual Official Day of Recognition in honor of George Washington Carver. This represents only the third time in the state’s history that a recognition day honoring an individual has been established. Iowa State University is holding a special event to honor Carver, Iowa State’s first Black student and graduate, and first Black faculty member. The event will include readings on Carver’s work by students, faculty, and staff, and the keynote address by Dewayne Goldmon, senior advisor for racial justice and equity, U.S. Department of Agriculture. The event is February 1, 5:30-7:00 p.m., at the Memorial Union and also will be livestreamed.

More notes

  • The Memorandum of Understanding Virtual Town Hall is set for Wednesday, January 11, at 5:00 p.m. on WebEx. We will present the MOU for FY 2024 and beyond, discuss the changes from the previous MOU, and answer questions. To participate in the town hall, shortly before 5:00 p.m. on January 11 join the WebEx room using the meeting link.
  • Operations Director Carol Heaverlo is taking on a special assignment for President Wintersteen. For the next three years, Carol will be supporting the university's strategic relations and communications priorities. She also will continue to lead our Operations unit. See the story in Inside Iowa State.

John D. Lawrence
Vice President for Extension and Outreach