GIS Paints Optimistic Picture for 2011

February 15, 2011

Here’s an article that came across my e-mail yesterday regarding the most recent GIS and the “outlook” for the golf industry as we head into the 2011 season.

Attendees and exhibitors alike gave a big thumbs up to the 2011 Golf Industry Show, conducted Feb. 9-10 in Orlando, lending support to the growing wave of optimism that the golf industry is beginning to shake out of its doldrums.

"Coupled with what we saw at the PGA Merchandise Show in January, there is definitely a different feeling than what prevailed last year at this time," Golf Course Superintendents Association of America (GCSAA) Chief Executive Officer Rhett Evans said. "From a qualitative and quantitative perspective, the Golf Industry Show was quite successful."

Total attendance for those utilizing the two registration portals – either GCSAA's or that of the National Golf Course Owners Association (NGCOA) – was 14,781. That represents a 4 percent increase over 2010 (NOTE: because the CMAA was not a partner in the Golf Industry Show this year, 2010 CMAA attendance figures were not included as a means for comparison). In terms of qualified buyers – those who are involved in the purchasing decision – attendance increased 11 percent for a total of 5,752 qualified buyers.

"The numbers reaffirm the value of the show," NGCOA Chief Executive Officer Mike Hughes said. "Coupled with the feedback from exhibitors, there is reason to be optimistic."

The Golf Industry Show attracted 551 exhibitors spread across 180,000 net square feet of exhibit space over the two-day event at Orange County Convention Center. That represents a 4 percent decline in exhibition space from last year in San Diego (comparing GCSAA and NGCOA exhibitors).

"The Golf Industry Show was of tremendous value. It was exceptional," Syngenta Marketing Manager Margaret Bell said. "The attendees were definitely in a buying mood and talking positively about 2011. We are already looking forward to the Golf Industry Show next year in Las Vegas."

To read the rest of the article, click here.