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MarketReady

Are you a food producer who’s considering whether to sell your products to wholesale markets? MarketReady is a one-day workshop to help Iowa farmers sell food to restaurants, grocery stores, food service buyers, and schools.

Selling to Retailers, Foodservice and Restaurants

Producers currently selling directly to consumers through roadside stands, Community Supported Ag (CSAs), or farmers' markets may be interested in establishing relationships with retailers or foodservice distributors, as well. Distributors provide access to larger markets that do not routinely trade with producers. They also provide transportation and storage facilities that might be cost-prohibitive for producers. Producers can then reach a larger customer base that would be impractical by themselves.
 
Distributor considerations.

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