The local foods industry in Iowa is maturing and as expected, farmers have many new marketing opportunities. There are now many options in addition to farmers markets for selling produce.
The storage location and temperature, quality of the product and what they are store with makes a big difference in their storage life.
Selling direct allows consumers have an opportunity to put a “face” on who is growing the product, which they do not necessarily get from traditional retail food outlets. This form of direct marketing is also regarded as agritourism.