Writing Private and Public Value Statements
Private and public value are two terms that are integrally linked to the frequently asked stakeholder question, “What value do ISU Extension and Outreach educational learning experiences bring to individual Iowa citizens and to the community/county/state as a whole?” ISU Extension and Outreach professionals’ ability to succinctly address this question, and provide support data, is critical to ISU Extension and Outreach’s ability to fulfill its land-grant mission and secure funding from a variety of sources. Articulating ISU Extension and Outreach’s private and public value is always important, but becomes that much more vital as fiscal pressures increase.
Private Value is the personal value derived by an individual who directly participates in an ISU Extension and Outreach educational learning experience. Private value can be expressed in terms of a participant’s change in knowledge, behavior, and/or life condition after participating in the educational learning experience.
Public Value is the value an ISU Extension and Outreach educational learning experience has to those who do not directly participate in, but who are affected by, or provide funding for, the learning experience. Public value can be expressed in terms of changes in life condition for a broader good.
Call to Action
Using the A Building Extension’s Public Value workbook, develop several private and public value statements to share with stakeholders via presentations, meetings, press releases, reports, blogs, tweets, etc.