(facilitated by Sandra Burke, Dr. Cynthia Fletcher, Liesl Eathington, and Bailey Hanson) Income measures, data, and trends are one of the most needed items of economic and social data and are essential for Extension planning and programming. This webinar will focus on income measures and data and discuss what the measures are, where we get the data, how to use them, and what the recent trends show. Participants will work with data examples from Iowa's counties and communities, learn the importance of and how to adjust income measures for inflation, and learn about when the specific income measures may be used most appropriately. A handbook and guide to download and use during the webinar will be available a few days ahead of the webinar. A trends report will also be available.