Using social marketing to promote healthy eating

September 26, 2016, 10:32 am | Lynn Campbell

Nutrition EducationAMES, Iowa -- Social marketing campaigns that educate parents about good nutrition can help to increase children’s consumption of fruit, vegetables and low-fat or fat-free milk.

That’s according to findings of a recently published study co-authored by Christine Hradek, a state nutrition program specialist with Iowa State University’s Human Sciences Extension and Outreach.

“Gaining parents’ attention and engaging them in healthy eating practices for their children can be a useful way to increase the effectiveness of school-based nutrition education programs,” said authors of the article published in the August edition of the Journal of the Academy of Nutrition and Dietetics.

See the complete story from the College of Human Sciences.

Christine Hradek, state specialist, Human Sciences Extension and Outreach, Iowa State University, 515-294-3554,

Photo: A recently published study co-authored by Christine Hradek in Human Sciences Extension and Outreach shows that social marketing campaigns can increase kids’ consumption of fruits and vegetables. Photo by Ryan Riley.

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