Marketing Seminar for Small-Scale Food Entrepreneurs Is Feb. 12

January 30, 2018, 1:12 pm | Eric D. Olson, Shannon M. Coleman

Riverside Farmers MarketAMES, Iowa -- With the growth of farmers markets and food retailers looking to “buy local,” entrepreneurs have expanded opportunities to turn their gardening/agricultural and cooking/food production interests into their own small businesses. To help these individuals, Iowa State University faculty and small-scale food operation experts will present a half-day, livestream workshop on Feb. 12, 8:15–11:45 a.m.

Those interested may access the livestream workshop online or in person at the ISU Extension and Outreach Jefferson County office, 2505 West Burlington Avenue, Fairfield.

“The workshop includes eight, 18-minute TED Talk-like presentations and companion worksheets for entrepreneurs who are planning a small-scale food business or are in the early or intermediate phases of a small-scale food operation, said Eric D. Olson, assistant professor in the ISU Department of Apparel, Events and Hospitality Management.

Topics include entrepreneurship in Jefferson County, experiential marketing, event planning, social media and resources available for entrepreneurs. A pre- and post-test will be used to measure participants’ change in learning, Olson said.

There is no cost to attend the workshop in person or to access the livestream. Whether participating in person or online, those interested should register for the workshop at Iowa State Extension & Outreach Registration. Online participants will receive a follow-up email that includes the livestream link.

This project is funded by ISU Extension and Outreach Jefferson County and Human Sciences Extension and Outreach. For more information, please contact Olson at 515-294-0699 or

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