AMES, Iowa — Iowa Learning Farms will host a webinar about how to better engage non-operator landowners in natural resources conservation on Wednesday, March 21 at 12 p.m. This webinar will cover conservation check-up tools for farm land.
Conservation Connect, managed by Agren, has initiated direct marketing campaigns to non-operator landowners to build awareness and encourage implementation of conservation practices. Since 2006, Agren has launched several pilot outreach projects across the United States to engage non-operator landowners in conversations about conservation practice implementation on their land. The outreach campaign includes the “Your Land Report Card” assessment.
“Report cards are a great tool to use with non-operator landowners who want a check-up, but don’t have the understanding or ability to understand all the detailed metrics,” said Amy Dreith, marketing manager for Agren. “It is imperative to demonstrate that there is a problem before there’s interest in a solution.”
The report cards provide a simple way to gauge land’s performance and serve as a conversation starter between the tenant and landowner. Tom Buman, chief executive officer of Agren, and Dreith will co-present outreach strategies Agren has used to engage non-operator landowners in natural resources conservation.
The Iowa Learning Farms webinar series takes place on the third Wednesday of the month. To watch, go to https://connect.extension.iastate.edu/ilf/ shortly before 12 p.m. on March 21 and log in through the “guest” option. The webinar will be recorded and archived on the ILF website for watching at any time at https://www.iowalearningfarms.org/page/webinars.