Track Your Small Farm Marketing Costs with This Toolkit


Do you know how much marketing is costing your enterprise?

February 24, 2020, 9:27 am | Emily Coll

inside of a high tunnel.AMES, Iowa – Small farmers and specialty crop growers often receive a higher price for their products compared to commodity crops. Direct marketing and niche markets usually lead to higher returns per unit.
But is growing specialty crops more profitable? The answer depends on many factors, including the total cost of marketing.
To help producers track their cost of marketing, the Farm, Food and Enterprise Development Program at Iowa State University Extension and Outreach has developed the Market-Based Enterprise Budgets Toolkit.
The toolkit contains sample marketing budgets for 10 crops or enterprises and allows producers to enter and track their numbers. Included are costs like packaging and labeling, delivery and mileage, and labor.
Each crop in the toolkit includes a free, downloadable Excel budget workbook that farmers can use to enter their own farm’s information for analysis.
Learn more here.

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