Virtual MarketReady class for producers begins Feb. 13

January 1, 2021

Ready to explore selling your farm products to institutions? Learn how to scale up and manage risk through our virtual MarketReady workshop series beginning Feb. 13. You will learn what it takes to diversify profitably into wholesale, retail and institutional markets.

The course includes seven online modules plus live virtual discussions on the following Saturdays, beginning at 9 a.m.:

  • Feb. 13—virtual intro and discussion with Christa Hartsook, program manager for the FFED small farms team.
  • Feb. 27—panel discussion with central Iowa institutional buyers, including participant Q & A.
  • March 13—virtual wrap-up with Christa Hartsook.

Fee is $20 per person. Register here.

Self-paced modules

Complete the seven online modules at your own pace, with the suggested timeline of Feb. 13—March 13. Once you finish the course and pass the quiz, you’ll get a certificate of completion.

MarketReady logo

This training covers best marketing practices when dealing with these outlets, including communications and relationship building, regulations, packaging and labeling, grading, pricing, logistics and more.

The workshop will also include virtual live buyer panel. The intent is for buyers to meet producers and for both parties to understand what the other needs to supply and buy local food. Panelists will include chefs, grocers and/or institutional buyers such as those working for school districts and hospitals.

This course is sponsored by the extension offices of Hamilton, Humboldt, Pocahontas and Webster counties. For more information about the workshop, contact Susan Schmitz, program coordinator for Hamilton County Extension, at, 515-832-9597.