MarketReady Workshops

Are you a food producer who’s considering whether to sell your products to wholesale markets? MarketReady is a virtual workshop series to help Iowa farmers sell food to restaurants, grocery stores, food service buyers, and schools.

This program is offered by county extension services; contact your local office to ask if they will sponsor a series in your area. FFED staff will work with them to schedule and deliver it.

The workshops address the market development risks and relationships farmers and ranchers need to manage as they plan to scale up. Each workshop includes a panel of area wholesale buyers who share information on what they are looking for from growers.

marketready apples

Workshop topics include:

  • communications and relationship building
  • packaging and labels
  • supply and delivery
  • post-harvest handling for produce
  • grading
  • insurance
  • regulatory issues
  • marketing


Contact Christa Hartsook, Program Manager, or

Olivia Hanlon, Extension Education Specialist,


Feb. 13—Virtual course begins, sponsored by extension offices of Hamilton, Humboldt, Pocahontas and Webster counties. Cost is $20 per person for seven online modules and three live Zoom presentations. Register here.