Support Iowa horticulture during Iowa Fruit and Vegetable Week July 26-30

July 7, 2021

Iowa’s commercial horticulture industry contributes $48 million to the state’s economy each year, providing fresh produce to Iowa consumers. Governor Kim Reynolds recognized the value of Iowa horticulture by designating July 26-30, 2021, as Iowa Fruit and Vegetable Week.

Man with trays of herb seedlings.
Marcus Johnson with herbs for sale.

The Iowa Fruit and Vegetable Growers Association represents producers statewide, supporting grower education and consumer outreach. Vice president Marcus Johnson owns and operates Buffalo Ridge Orchard near Central City.

“We like being a part of the community and growing food for the community that we live in,” said Marcus. “Part of building community is reaching out and letting people know that growers are producing food they can buy at farmers markets and food stores. We want to get that word out, and Fruit and Vegetable Week is a great way to do that.”

The governor’s proclamation included the request that “local Iowa fruit and vegetable producers receive support and recognition for their achievements by celebrating this week across Iowa.”

The most recent statewide survey of commercial horticulture production in Iowa was released in 2017. The survey showed that the top five crops in 2015 were tomatoes, pumpkins, cucumbers, green beans, and winter squash. More than 1,000 farms statewide grow vegetables and an equal number grow fruits (2017 US ag census).

IFVGA and other organizations, including ISU Extension and Outreach, plan to promote the event through social media outreach and other channels. For information and outreach materials, contact Kendra Meyer at (515) 294-9483 or

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