Person holding smartphone showing online shopping cart.

Online sales platforms an option for direct-market farmers during COVID-19 (and beyond)

by Leigh Adcock, communications specialist Direct-market farmers face closures of farmers markets, restaurants, and other in-person sales outlets this spring due to COVID-19. What options can replace these important markets? I recently attended a webinar sponsored by the non-profit Oregon Tilth called “Online Sales Platforms for Farmers” (view the recording). Representatives of five platforms gave … Continue reading Online sales platforms an option for direct-market farmers during COVID-19 (and beyond)

Calculator, pen, paper clip.

The four buckets

Improving Your Farm Profitability: #3 by Craig Chase, program manager The “four buckets” is not a technical financial term, but it is a helpful way to think about profit margins. Imagine you have four buckets in front of you and $100 in your pocket from a recent sale. You really can’t keep the $100 in … Continue reading The four buckets

Hops growing on vine.

Supporting a market for Iowa hops

by Christa Hartsook, program coordinator Hops are still a relatively new crop in the Midwest. The proliferation of craft breweries around Iowa fuels the recent interest and growth in hops production. Iowa now boasts 99 craft breweries with an economic impact of more than $100 million annually.* Unfortunately, growers face challenges in marketing locally grown … Continue reading Supporting a market for Iowa hops