Description:   Each breed and riding or driving style produces its own publications on a regular basis for communications with members and potential members.  There are also communications that relate to the horse industry in general.  Communications may range from websites, email newsletters, printed publications available by subscription to books.

Proximity to Horses: Varied, depending on the role and assignment.

Specific careers related to communications:

  • Editors
  • Graphic design
  • Illustrators
  • Journalists (publications)
  • Marketing practitioners
  • Photographers
  • Public relations
  • Sales: advertisement placements, publication sales
  • Subscription management
  • Video production units including videographers, editors, producers
  • Website development and management
  • Writers (books)

Preparation Required:

Develop strong skills in your specific area along with an understanding of the relevant aspect of the equine industry. Most colleges and universities offer programs in journalism, marketing, public relations, etc.  Opportunities may exist to obtain a degree in one of these areas with a specialization or minor related to the equine industry.  Some schools offer specific classes in equine communications.  Many publications offer internships to assist prospective employees in learning more about the industry.

Educational Opportunities

Professional organizations provide support and opportunities for continuing education for many of the specific roles included in this area.

Related Associations and Other Links: