Tourism Workshops and Business Trainings

How Can I Attract More Groups to My Business or Community?

Learn the “3 Ls” of becoming a Group Travel of eager travelers

  • Understand how Group Travel is the great tourism equalizer! Groups will come to you at any Iowa location, urban or rural, if you generate a strong pull.
  • Discover how to increase the pull of your personal business, attraction, or community, and bring more groups to your door.
  • Utilize group travel trends and standards to position yourself ahead of the competition.


Two-hour workshops are filled with tips and strategies that communities, businesses, and attractions can use to attract groups and keep them coming back. Workshops focus primarily on attractions, dining, and lodging; but can be customized to include use of a community’s less-frequently-used assets, such as historic buildings and private spaces. The workshop fee is $800, which includes travel expenses to any Iowa location.

PRIVATE BUSINESS TRAININGSman holding freshly caught fish on Mississippi River

Two-hour private consultations are held onsite at your business or attraction anywhere in Iowa. Learn the formula to become a group travel magnet and brainstorm ideas specifically for your business or attraction with a national group travel planner. 


  Diane Van WyngardenFor more information or to schedule a community workshop,
  contact Diane Van Wyngarden: