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Iowa Retail Initiative

Iowa State University invites communities to take part in the Iowa Retail Initiative and build the support network that local retail needs to thrive.

Iowa Retail Initiative, administered by ISU Extension and Outreach, is a program designed to strengthen independent retail in Iowa communities. Extension community and economic development specialists provide training to strengthen the local economy.


Community and Economic Development's Iowa Retail Initiative shares social media tips for retailers

February 23, 2022

The Iowa Retail Initiative’s fact sheet, “Social Media Guide for Retailers,” provides basic information for retailers who want to engage and grow their customer base through social media. Included are tips for creating social media posts, building relationships, branding and marketing, and building audience.