Nonprofit organizations, suddenly paralyzed by a new reality thrust upon them by COVID-19, are now asking the question: Can we fundraise? The short answer is yes and the longer answer is how.
You may have noticed how abruptly advertisements for products and services by the for-profit sector evaporated as the pandemic inflicted staggering pain and suffering on people and communities. Businesses and industries paused advertising even though they had at their disposal departments fully staffed with seasoned professionals. They too a breath to recalibrate for these times. Now you are witnessing the emergence of advertising for consumerism but with a much different tone and language.
Fundraising is critical for the survival of nonprofits and the mission work of many of them is now more important than ever as we attempt to move people through this life-threatening crisis and into recovery. Form a COVID-19 task force to make a comprehensive plan to transform your traditional fundraising campaign style.