Search results

Marketing Hometown America Study Circles Spark Community Conversations, Action Plans for New Resident Attraction

Six communities are starting the Marketing Hometown America program this winter to discuss what makes their community special, why those unique assets might be attractive to new residents, and how to let potential residents know their towns are vibrant places to live.

Marketing Hometown America is a research-based extension program offered in Iowa, Nebraska, South Dakota, North Dakota and Minnesota. The purpose of the program is to help communities address rural depopulation and the resulting loss of economic vitality caused by years of demographic change.


County extension staff to deliver Marketing Hometown America

Iowans in rural communities understand that the trend of depopulation is resulting in a diminished capacity for local governments to provide services, as well as fewer volunteers who can engage in civic and local activities. While many communities have gotten quite creative with ideas to encourage newcomers, from giving away a residential lot to providing free childcare, others need help in coming up with an effective marketing plan.

Enter Marketing Hometown America.