Marketing Hometown America is a program that has been successfully used by Cooperative Extension programs in Nebraska, South Dakota, North Dakota, Minnesota and now Iowa State University Extension and Outreach to help rural communities retain their quality of life and market the value of rural places by teaching them to home in on what people are looking for when they choose a place to live and do business.
Through this two-hour workshop, business managers, front line staff, and community leaders will learn how to implement the two key components of customer service to strengthen their tourism economy:
Small business development is one of the many services provided by the Local Economies team in the Community and Economic Development (CED) program at Iowa State University Extension and Outreach.
In 2018, CED specialists were recognized by the university, earning an ISU Extension and Outreach award for powerful partnerships for the Shop Healthy Iowa Initiative and a university-wide award for achievement in economic development for their work with Latino business owners and entrepreneurs (see volume 10, issues 1 and 2 of this newsletter for more information).
Rather than rest on their laurels, CED specialists continue to pursue innovative ways to help small businesses and entrepreneurs realize their goals.
Six communities are starting the Marketing Hometown America program this winter to discuss what makes their community special, why those unique assets might be attractive to new residents, and how to let potential residents know their towns are vibrant places to live.
Marketing Hometown America is a research-based extension program offered in Iowa, Nebraska, South Dakota, North Dakota and Minnesota. The purpose of the program is to help communities address rural depopulation and the resulting loss of economic vitality caused by years of demographic change.
Listing of certified professional guides from ISU Community and Economic Development Extension and Outreach
Since 2015 the Master Business Bootcamp has helped more than 250 small businesses in the Des Moines area to survive and thrive. Now this coaching and mentorship program is ready to expand across the state, says Kameron Middlebrooks, minority business coordinator with Iowa State University Extension and Outreach.
The ISU Iowa Retail Initiative provides trainings for community champions, retail business coaching, and snapshots. Find details on who should attend and training logistics.
The Iowa Rural Equity Project works to generate awareness of equity capital networks in Iowa that invest in Ag tech and rural innovations, to acquaint investors with principles used in identifying prospects and making investment decisions, and to discuss investment regulations and strategies.
Equip your local independent retail, invest in your local economy
Registration is now open for the 2020 Community Food Systems Annual Event, a great opportunity to connect and learn with others who share your passion for building vibrant, thriving community-based food systems.