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Marketing Hometown America

Marketing Hometown America is a program that has been successfully used by Cooperative Extension programs in Nebraska, South Dakota, North Dakota, Minnesota and now Iowa State University Extension and Outreach to help rural communities retain their quality of life and market the value of rural places by teaching them to home in on what people are looking for when they choose a place to live and do business.


Extension CED Continues to Offer Innovative Small Business Development Methods

Small business development is one of the many services provided by the Local Economies team in the Community and Economic Development (CED) program at Iowa State University Extension and Outreach. 

In 2018, CED specialists were recognized by the university, earning an ISU Extension and Outreach award for powerful partnerships for the Shop Healthy Iowa Initiative and a university-wide award for achievement in economic development for their work with Latino business owners and entrepreneurs (see volume 10, issues 1 and 2 of this newsletter for more information).

Rather than rest on their laurels, CED specialists continue to pursue innovative ways to help small businesses and entrepreneurs realize their goals.


Marketing Hometown America Study Circles Spark Community Conversations, Action Plans for New Resident Attraction

Six communities are starting the Marketing Hometown America program this winter to discuss what makes their community special, why those unique assets might be attractive to new residents, and how to let potential residents know their towns are vibrant places to live.

Marketing Hometown America is a research-based extension program offered in Iowa, Nebraska, South Dakota, North Dakota and Minnesota. The purpose of the program is to help communities address rural depopulation and the resulting loss of economic vitality caused by years of demographic change.


IRI Training Details

The ISU Iowa Retail Initiative provides trainings for community champions, retail business coaching, and snapshots.  Find details on who should attend and training logistics.


Iowa Rural Equity Project (IREP)

The Iowa Rural Equity Project works to generate awareness of equity capital networks in Iowa that invest in Ag tech and rural innovations, to acquaint investors with principles used in identifying prospects and making investment decisions, and to discuss investment regulations and strategies.