The ISU Extension and Outreach Community and Economic Development Data and Technology Team recently redesigned the Iowa Retail Trade Analysis reports for cities and counties and migrated them to the Extension and Outreach Indicators Program data portal.
The process and platform for producing the reports has been modernized, which substantially reduces the time required to prepare them. In addition, new data are incorporated continuously as they become available instead of on an annual basis, providing users with more up-to-date information about retail conditions in their communities. Finally, because the reports are integrated with the systems used for the Data for Decision Makers reports and other CED data team products, the team can develop new ways to use and display the retail data outside the Retail Trade Analysis reports.
The new reports describe taxable sales trends through fiscal year 2021 and are available for download on the Indicators Program website under “Programs” (https://indicators.extension.iastate.edu) or directly on the Retail Analysis page (https://indicators.extension.iastate.edu/Indicators/Retail/).