ISU Extension and Outreach to offer business development webinars

July 27, 2020

Small business owners behind the counter of their businessIowa State University Extension and Outreach’s Business Development team will soon be offering business development webinars for small Iowa businesses as they continue to cope with the economic situation resulting from the COVID-19 pandemic.

Created in 2019, the Business Development team is a collaboration among ISU Extension and Outreach Community and Economic Development (CED), Farm, Food and Enterprise Development (FFED) program and the Small Business Development Center (SBDC).

The webinars are the second phase of the Business Development team’s response to COVID-19. In April 2020, the team took the first step in responding to pandemic by developing, recording, and launching 25 podcasts for small business in both English and Spanish. The podcast, titled Back to Business Iowa, is available on the Farm, Food and Enterprise Development website.

The first three classes to be offered as webinars are the “Business Plan Accelerator,” “Introduction to the Business Model Canvas,” and “Advanced Business Model Canvas.”

CED retail specialist Victor Oyervides is leading the development of the Introduction to Business Model Canvas and Advanced Business Model Canvas courses based on The Business Model Canvas, a strategic management tool created by entrepreneurs for entrepreneurs.

The Introduction to Business Model Canvas consists of the following sections:

  • Introduction to Business Model Canvas (BMC)
  • Key Ground Rules for application of BMC
  • Customer Segments of the BMC
  • Value Propositions of the BMC
  • Value Proposition Canvas
    • Introduction to the Value Proposition Canvas
    • Customer Profile
    • Value Map
    • Fit

On the topic of hosting and facilitating online webinars within Iowa State University Extension and Outreach, several tools are being implemented including: Adobe Connect, Google Docs, Zoom, Miro, Mural, Canvas and Moodle. The Business Development team is testing and evaluating the different options, and a final tool or mix of tools will soon be determined. The cost, module setup, and scheduling are also forthcoming. Once final details are ironed out, registration invitations will be shared through SBDC, CED and FFED websites, newsletters, and social media.

For more information or questions contact Brian Tapp, FFED Enterprise Development program coordinator, at or Himar Hernandez, CED assistant program director, at