Aimee Viniard-Weideman recently joined Iowa State University Extension and Outreach’s Community and Economic Development (CED) team as a leadership and community development specialist. Viniard-Weideman comes to ISU with a background in leadership, strategic communications, change management, and community relations.
Before coming to ISU, she was in Decorah, Iowa, where she served as the vice president for marketing and communications at Luther College, as well as a board member of the Oneota Community Food Cooperative and a member of the Decorah tourism committee.
Viniard-Weideman has extensive experience in the extension model of education, research, and community engagement after serving as assistant dean and director of strategic communications at University of Minnesota Extension. In that senior leadership role, she led statewide strategic public relations, marketing, and communications, as well as organizational change initiatives, strategic planning, and external relations programs.
“I am passionate about the many ways extension brings together the wisdom and knowledge of community members, university specialists, and local leaders to address the issues and opportunities facing our communities,” said Viniard-Weideman.
Prior to her time in higher education, Viniard-Weideman worked in health-care public relations and marketing at Franciscan Skemp Healthcare, part of the Mayo Health System, in La Crosse, Wisconsin; St. Agnes Hospital in Fond du Lac, Wisconsin; and Trinity Regional Hospital in Fort Dodge, Iowa. She also worked as a news reporter and photographer for The Messenger in Fort Dodge, Iowa.
Viniard-Weideman earned her bachelor’s degree in journalism and mass communication and sociology from the University of Iowa and her master’s in human development from St. Mary’s University in Minneapolis. She holds certifications in neuroleadership coaching.
“As a leadership and community development specialist,” said Viniard-Weideman, “I’ll support Iowa communities and leaders by developing and delivering educational programs in community engagement, leadership and equity; facilitating strategic planning for local governments and organizations; and fostering transformation through partnerships with other mission-driven organizations committed to serving the public good.”
Viniard-Weideman is officed at the Black Hawk County Extension and Outreach office in Waterloo and can be reached at firstname.lastname@example.org.