Written April, 2013
Financing Stages for Start-up Businesses
A start-up business presents a higher risk investment than a mature business. The mature business has assets for collateral and a known cash ﬂow that allows investors and lenders to assess business risk. By its nature, the risk proﬁle of a start-up business is much more difﬁcult to assess.
The importance of focusing on early stage and expansion stage ﬁnancing and the various phases within each stage is to understand the unique business and ﬁnancing characteristics at each of these phases.
Early Stage Financing
Seed Financing Phase
The seed phase, also known as the pre-commercialization stage, is the proof-of-concept stage in which a business idea is tested for its viability. At this stage, the basic research may have been completed, but the commercial capabilities are not yet proven. Generally, a formal business entity has not been formed because the decision of whether to move forward with creating a business has not been decided.
During the seed stage, the entrepreneur generally requires relatively small amounts of ﬁnancing to conduct business feasibility studies, develop prototypes, evaluate market potential, protect intellectual property, and investigate other aspects of the business idea.
At the end of the seed ﬁnancing phase, the entrepreneurs make the decision of whether to move forward with a commitment to create a business (often called the go/no go decision).
Pre-launch Financing Phase
The pre-launch phase occurs after the decision has been made to move forward with the creation of a business. In this phase, the foundation for the business is created. Critical at this time is the development of a detailed business plan explaining how the business will be created and function. This phase usually requires substantially more funding than the seed state. Depending on circumstances, angel investors may be interested in providing funding at this stage.
Often the ﬁrst step in this phase is to create a legal entity for the business. The legal entity will deﬁne the boundaries of how the business will operate. Then the business founders may search for and acquire land and facilities in which to operate the business. Along with this is the acquisition of equipment and other assets needed for business operations. During this phase, the business will often hire management and investigate all regulations that must be met and licenses that must be obtained. The business founders, along with the newly hired management team, will need to ﬁnalize the development of distribution and marketing relationships along the business’ supply chain.
Start-up Financing Phase
During the start-up phase, also known as the launch phase, production is initiated and sales occur. It is characterized by hiring employees and establishing the products in the marketplace. Financing for the start-up phase involves bridge ﬁnancing from the time the pre-launch phase is funded until operations commence, sufﬁcient working capital for the smooth operation of the business, funding of any losses during the start-up phase and contingency funds in case of an unexpected interruption in the start-up process. Funding for the pre-launch stage and the start-up phase may occur at the same time.
First-Stage Financing Phase
First-stage ﬁnancing, also known as the ramp-up phase, is the ﬁnal phase in early stage ﬁnancing. It is characterized by ramping up production and sales. Ramping up the business by increasing sales is an indication of success because the company’s business model is being validated.
Business volume may be approaching break-even and proﬁtability is within sight. If the company achieves proﬁtability in the start-up phase or shows clear signs of being able to achieve proﬁtability in the ramp-up phase, venture capitalists may be interested in ﬁnancing this phase.
From a strategic perspective, the ability to accelerate the ramp-up momentum into growth may catapult the company into its growth stage, in which it establishes proﬁtability and is able to ﬁnance its operations from internal resources.
Expansion Stage Financing
Second-Stage Financing Phase
This financing follows ﬁrst-stage financing and provides working capital for the initial expansion of a business that is producing and shipping product and has growing accounts receivable and inventories. Although the company has made progress, there are instances in which it may not yet be proﬁtable.
Third-Stage or Mezzanine Financing Phase
This is provided for major expansion of a company that has an increasing sales volume and is proﬁtable. These funds are used for further plant expansion, marketing, working capital, or developing an improved product.
Bridge financing involves ﬁlling a time gap between when an expenditure is made and returns are generated. For example, government grants often involve bridge ﬁnancing because the grant will not pay directly for the purchase of an asset (e.g., equipment) but will reimburse the company after the purchase is made. So, bridge ﬁnancing ﬁlls the time gap from the time the expenditure is made (equipment is purchased) and the company is reimbursed by the grant for the purchase of the equipment.Bridge ﬁnancing may occur in any of the ﬁnancing phases outlined above. It is usually provided by commercial banks.
Don Hofstrand, retired extension value added agriculture specialist, email@example.com