Updated January, 2021
File C1-55

Pricing for Profit

In general, products can be priced in three ways; customers, competition, or costs. If pricing is below the cost to produce and market the product, the farming operation will not be sustainable without a continual flow of dollars from an outside source. This publication and the associated Decision Tool can be used in determining product prices for a wide range of activities.


Craig Chase, local foods extension specialist, 515-294-1854, cchase@iastate.edu


Craig Chase

local foods extension specialist
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Use this decision tool to compare product pricing based on market competition or cost based approaches.