#235 - April 2, 2013


5-11, First Ever U.S. Wine Tourism Day

The Wine Tourism Day was organized by Zephyr Adventures, operator of active wine vacations throughout the world, and a number of partners:
LocalWineEvents.com: your best source for finding wine events the rest of the year
Touring and Tasting Marketing & Media: the wine tourism magazine for North America
Wine Industry Network: the wine industry’s business-to-business marketplace
WineAmerica: the industry trade group for the wine industry
Wine Tourism Conference: The industry meeting of wine tourism professionals
The idea for a Wine Tourism Day actually comes from Europe, where the European Network of Wine Cities has organized the European Day of Wine Tourism since 2009. Wine Tourism Day is designed to feature the many wineries offering events through North America, promote the concept of traveling to wine regions on vacation, and highlight the economic impact of wine tourism.
In addition to running active wine tours, Zephyr Adventures also organizes the annual Wine Bloggers Conference and Wine Tourism Conference. It was at the 2012 Wine Tourism Conference the idea of a Wine Tourism Day was first discussed and agreed upon by the wine industry.
SWE logo
The next Society of Wine Educators, Certified Specialist of Wine (CSW) exam held on the ISU campus in Ames, Iowa will be from 2-3 p.m. Monday, June 3rd, 2012. (69 days)
Complete information here: http://www.societyofwineeducators.org
Questions: Contact Michael L. White mlwhite@iastate.edu  or 515-681-7286

New – On Demand Winery Tax Reporting from the Iowa ABD

By: Craig Tordsen, ISU Extension
The Iowa Alcoholic Beverage Division (Iowa ABD) has a web page called On Demand Tax Reporting. The page reports all the data entered of all Native Wineries monthly gallonage reports. The link is: https://elicensing.iowaabd.com/OnDemandReportTax.aspx
Wineries can check to see if their reports are correctly entered at this site.
Some common errors that have been found include:
1. Beginning Inventory does not match ending inventory from the prior month.
2. IA Wholesale is for sales to IOWA LICENSED WHOLESALER, not Wholesale (Gallons of wine sold at wholesale)
3. Ending Inventory is manually entered. The system does not flag a math error. Double check your numbers.
4. Enter the name of the winery. Some reports have missed entering a name.
5. Every state licensed winery is required to file a monthly report from the time the license is issued. Even if there is no production or sales. Every Month.
Iowa ABD auditors will be checking these reports.
Craig Tordsen, Iowa State University Extension
Contact: 515-291-0966 or ctordsen@iastate.edu
FREE Midwest Wide CLASSIFIEDS for vineyards and wineries at Midwest Wine Press here:

Iowa Wineries Do Well at Finger Lakes International Competition

The Finger Lakes International Wine Competition was recently held. This year’s competition was very successful. There were:
Wines entered: 3505
Countries entered: 20
States entered: All 50!
Canadian Provinces entered: 4
70 judges from 14 countries
This is one of the biggest wine competitions in the U.S. It is already billed as the world’s largest charitable competition, with proceeds going to "Camp Good Days" a local summer camp for children with cancer. Proceeds from this year’s event should enable over 400 kids to attend the camp.
Here are the Iowa Wineries who took home medals from this event:
Winery Double Gold Gold Silver Bronze Total
Ackerman Winery 1   2 2 5
Ardon Creek Vineyard & Winery     3   3
Dale Valley Vineyards       2 2
Barrel Head Winery     3   3
Eagle City Winery 1   1 1 3
Prairie Crossing Vineyard & Winery       3 3
Train Wreck Winery     1 2 3
Two Saints Winery     1 1 2
Vine Street Cellars     2 3 5
        TOTAL 29
Check out all the winners at the Finger Lakes International Wine Competition here: http://www.fliwc.com
Barrique a 225-litre oak barrel used in storing and aging Bordeaux wines.

Consider a Dormant Liquid Lime Sulfur Treatment

Athracnose lesionsLiquid Lime Sulfur (calcium polysulfide) is used in vineyards primarily as a dormant application to disinfect the cordons and canes just prior to bud break to get early season Anthracnose control. Whether or not an early season lime sulfur application is needed should be based on past experience and the susceptibility of the grape cultivars being grown.The potential of Anthracnose infections is much greater during wet springs. I did not see any moderate or severe Anthracnose infections during the very dry 2013 season. My experience here in Iowa has shown that many of the Elmer Swenson cultivars like Brianna, Edelweiss, Esprit and others seem highly susceptible. You may want to review the Relative Disease Susceptibility chart on page 36 of the 2013 Midwest Small Fruit & Grape Spray GuideYou will see that Cayuga White, Fredonia, Himrod, Marquix, Reliance, Vidal Blanc and Vignoles are listed as highly susceptible. You may also find out that you may be growing cultivars that are fairly resistant to grape anthracnose and do need a special spray for Anthracnose control.
(Above, Right) Anthracnose lesions on the fruit, stems & leaves of Brianna grapes.
Application during the first 10 days of April in Iowa would be a good time-frame to get this done. Liquid lime sulfur is also toxic to the overwintering inoculum of Phomopsis and Powdery Mildew that reside in the bark crevices, canes and buds of the grape plant. Applying liquid lime sulfur just prior to bud break provides excellent control of anthracnose, good control of early season phomopsis and some control of powdery mildew. Reducing the amount of overwintering inoculum can dramatically reduce and delay the infection rate of these diseases as the new shoots and leaves emerge from the buds. Rain splash and runoff down the cordon and canes are the primary methods of infection of the new shoots.
Anthracnose lesionsMost liquid lime sulfur labels (28-29% calcium polysulfide) recommend mixing anywhere from 2-20 gallons of liquid lime sulfur in 100 -200 gallons of water/acre and spraying with at least 100 psi of pressure. Many vineyard operators will mix 1 gallon of liquid lime sulfur to 10 gallons of water and spray their recently pruned cordons and spurs or canes with a sprayer handgun. They typically will end up using only 2.5-3 gallons of liquid lime sulfur per acre when applying it in this fashion. Others are using only 1 to 2 nozzles of their air blast sprayer directed at the cordon. This normally requires higher amounts of liquid lime sulfur per acre because of the overspray that misses the cordon. Liquid lime sulfur in 5 gallon jugs normally runs around $14 per gallon. Many forms of liquid lime sulfur are approved for organic grape
(Above, Left) Anthracnose lesions on Esprit grapes production.
BSP Sulforix (27.5% calcium polysulfide) is a liquid lime sulfur product that contains proprietary wetting agentss that BSP claims to have better spreading and retention than the common liquid lime sulfur products. Many commercial vineyards have been using this product instead of the typical liquid lime sulfur product. The Sulforix label recommends a rate 1 gallon of Sulforix per acre applied as a dormant application. Many growers are mixing around 1 gallon of Sulforix per 25 gallons of water and spraying through a handgun spray nozzle. BSP Sulforix costs approximately $28 per gallon in 2.5 gallon containers. BSP Sulforix is NOT approved for certified organic production.
These dormant applications can be applied to both sulfur tolerant and intolerant grape varieties prior to bud break. Good coverage on all sides of the cordon, arms, spurs and/or canes is required to be effective. Only sulfur tolerant grape varieties should be treated after bud break. Page 36 of the 2013 Midwest Small Fruit & Grape Spray Guide. shows the sulfur susceptibility of many of the cultivars we grow here in the Midwest.
Example Liquid Lime Sulfur / Liquid Sufur labels:
BSP Lime Sulfur Solution: http://www.cdms.net/LDat/ld861006.pdf
Rex Lime Sulfur: www.agrian.com/pdfs/Rex_Lime_Sulfur_Solution_Label2.pdf
Note: Liquid lime sulfur is very corrosive. Suggest spraying the sprayer vehicle with a light coating
of PAM, diesel fuel, kerosene or mineral oil to protect the paint and metal surfaces.
"I don’t want to apply Liquid Lime Sulfur, what else can I do?" This is a common question. Many do not like to spray a messy and corrosive sulfur mixture. I understand. My second suggestion would be to use a preventative fungicide or fungicide mix that is effective on anthracnose as soon as the shoots begin to emerge. Manzate / Penncozeb would come to my mind first due to its their low cost and effectiveness on Black Rot and Phomopsis. Other fungicides that are also listed as highly effective on Anthracnose can be found on Page 33 of the 2013 Midwest Small Fruit & Grape Spray Guide.
Individual pesticide labels can be found here: http://www.cdms.net/
Remember! – Always Read and Follow Label Directions mlw

4-9, Towards Startup Winery Profitability: When do I Start Making Money and how do I Maximize Sales?

Gregg McConnell, Farm Credit East & Miguel Gomez, Cornell University
Gregg McConnell, Farm Credit East & Miguel Gomez, Cornell University
Many wineries have been started in the past decade with the dream of making great wine as well as making a return on investment. High capital costs and slow turning inventory often hold back income during the early years. We will discuss what is a reasonable expectation of profitability for a winery based on its size, when can that profit be expected, and perhaps most important, when will that profit turn to cash flow.
Tasting rooms play a key role in the business strategy of wineries in emerging wine regions. We have examined the drivers of overall customer satisfaction in tasting room visits and the impacts of overall satisfaction on tasting room sales. We found that excellent service is the primary driver of customer satisfaction; on average, highly-satisfied customers spend additional $10 and buy one additional wine bottle in comparison to the average tasting room visitor.
Tuesday, April 9th, 2013
Noon Eastern DST (11:00 AM Central)
7:00 PM Eastern DST (6:00 PM Central)
NEW THIS YEAR! We have switched to a different platform, so no longer have space restrictions during webinar sessions. Therefore, once you have registered for one Northern Grapes webinar, you will always receive an email the Friday before the webinar containing the web address (URL) for both webinar sessions as well as connection instructions. If you are receiving this email directly from Chrislyn Particka or Tim Martinson, you have registered for a past webinar and can safely assume you will get the URL and connection instructions.
To Register: Registration is free. Fill out the online form posted at:
Registration will be open through 8am (Eastern) on Friday, April 5th.
Further Northern Grapes Project information is available on-line at http://northerngrapesproject.org/ 
The Northern Grapes Project is funded by the USDA’s Specialty Crops Research Initiative Program of the National Institute for Food and Agriculture, Project # 2011-51181-30850
Recordings of past webinars can be found here: http://northerngrapesproject.org/

4-(4-6), Midwest Aronia Berry Conference

Midwest Aronia AssociationWhen: Thursday – Saturday, April 4-6 2013
Where: Holiday Inn Northwest 4800 Merle Hay Road
Des Moines, IA 50322
Pre-Registration Deadline: March 13, 2012
Astringent: tasting term noting the harsh, bitter, drying sensations in the mouth caused by high levels of tannins.

4-6, Pruning & Drought Management – Fort Dodge, IA

When: 9 a.m. to noon, Saturday 4-6-13 (8:30 a.m. registration begins)
Where: ISU Webster County Extension & Outreach 217 South 25th St., Suite C12 Fort Dodge, Iowa 50501
Pruning mature grapevines: Covering the concept of balanced pruning and how it applies to various grape varieties and training systems, and how to compensate for winter injury of the buds when pruning.
Drought management: Covering the potential impact of the drought and winter conditions on grapes and other fruits, and measures that can be taken if the drought continues during the 2013 growing season.
Who: Dr. Paul A. Domoto, Extension Fruit Specialist Dept. of Horticulture, Iowa State University
Cost: $10.00 Pre-registration required. A morning snack and light lunch served which includes fresh grapes & cheeses.
Registration Required: Contact: Webster County Extension, 515-576-2119 or maryjo@iastate.edu

4-6, MGGA Spring Pruning Seminar – Kimball, MN

When: 10 a.m. to 2 p.m. Saturday, April 6th, 2013
Registration starts at 9:30 a.m.
Where: Millner Heritage Vineyard and Winery 32025 Minnesota 15 - Kimball, MN 55353 8
Who: John & Jenny Thull, University of Minnesota Horticulture Research Center
Cost: $10, Includes lunch and a $2 coupon for wine bottle purchases made that day in the tasting room! Dress for the outdoors and bring your own pruners if you have them!

4-11, Barrel, Oak and Glass Winery Clinic – Trempealeau, WI

Where: Elmaro Vineyard, Trempealeau, Wisconsin
When: April 11, 2013 Registration at 8:30 am
Who: Open to anyone interested - $20 per student (Limited to first 40 registrants)
Agenda: 9:00 - 9:45 Barrels, types and toasts – Dan Brick
9:45 - 10:30 Selecting the right barrel for your wine – Dan Brick
10:30 - 10 45 Break sponsored by Precision Wine Bottling
10:45 - 11:30 Barrel demonstration: creating and repair - Brick Packaging
11:30 - 12:15 Lunch courtesy of Brick Packaging
12:15 - 1:00 Bottles: What’s the difference? Brick Packaging
1:00 - 1:45 Closures: Selecting the right closure. Brick Packaging
1:45 - 2:30 Preparing wine for bottling – Katie Cook, UMN Enologist
2:30 - 3:00 Break sponsored by Precision Wine Bottling
3:00 - 3:45 Bottling with a mobile unit (hands on activity) Precision Wine Bottling
3:45 –-4:00 Q&A and Goodbyes!
Register: by calling Elmaro Vineyard at 608-534-6456
Or sending a check to: Elmaro Vineyard
N14756 Delaney Road
Trempealeau, WI 54661
Information: Contact Lynita, Todd or Cam at 608-534-6456.

4-20, Growing Quality Grapes Workshop – Frontenac, MN

When: 9 a.m. to 3 p.m. Saturday, April 20, 2013
Registration begins at 8:30 AM
Where: Frontenac, Minnesota, Frontenac Sportsman's Community Center
1. Balancing your vines
2. Fertilization for Quality
3. Foliar Fertilization for quality fruit
4. Sun exposure to maximize fruit quality
5. Harvesting and Delivering a high quality crop
Speakers: John Marshall Owner, Great River Vineyard, 35 years of experience grower, nurseryman, Larry Shafer: VP Agro-K Corp., 40 years developing foliar fertilization technology.
Cost: $50 plus $40 for each additional person in your party. ($90/couple, $130 for 3 etc.)
Payment: Send a check made out to "GRV" to the following address or call toll-free (877-345-3531) to use a credit card. We take Visa, Mastercard, Discover, American Express.
Great River Vineyard, Nursery, Winery
35680 Highway 61 Boulevard
Lake City, MN 55041
ph: (877) 345-3531 Toll Free
Lodging: Options in Lake City with lake views of Lake Pepin, are:
AmericInn Motel - 877-345-5611
Sunset Motel - 800-945-0192
Alaska Lodge - 800-325-2270

4-(20-22) Wine Sensory Workshop – Michigan State University

When: Registration is now open for the Wine Sensory Workshop on Saturday & Sunday, April 20-21, 2013. Starts at 8:45 a.m. each day
Where: MSU Artisan Distillation Facility, 2000 Merritt Road, East Lansing, MI 48823
Who: Instructor and sommelier Ruth Ryberg.
Cost: $150, for both days. Limited to 30 people.
Sponsored by: VESTA, the MSU Institute of Agricultural Technology, the MSU Fermented Beverage Program, and the Michigan Wine Foundation.

4-(27-28). Intensive Tasting Proficiency Training - ISU

aroma samplesWhen: 9 a.m to 4:40 p.m. each day. Sat/Sun, April 27-28, 2013
2311 Food Sciences Building
Iowa State University - Ames, IA
This workshop will benefit both beginners and established professionals who wish to produce, sell, serve, purchase, or simply enjoy quality wine! This course can be used to certify those who wish to volunteer for the Iowa Quality Wine Consortium (IQWC) sensory panel.
Participants will learn a variety of skills in wine evaluation to become proficient in tasting wines critically. The workshops begin with the major components in wine including sugars, acids, alcohols and tannins. Exercises will be completed in white and red wine aroma identification, varietal identification, wine flaws and faults, and consistency in scoring among others.
This is a 2-day intensive workshop. We will meet from 9 am – 4:30 pm each day (with a 90 minute break for participants to leave for lunch).
Participants who attend this workshop may test their proficiency if they wish. Separate testing date TBD. Those who pass the proficiency test have the option to volunteer on the IQWC sensory certification panel.
Cost : IQWC members: N/A (included with membership)
Non-members: $50 per person
Registration: Contact Tammi Martin, 515-294-3308 or tkmartin@iastate.edu (Participants must be at least 21 years of age). Space is limited.
For IQWC membership information, contact Joan O’Brien, Iowa Wine Growers Association, 515-262-8323, joano@agribiz.org , http://iowawinegrowers.org/

Marketing Tidbits

1."One finding of the MSU research is that the primary purpose of a winery visit for almost 80% of Michigan respondents is something other than purchasing wine."
From: Defining the Midwest Wine Tourist, 3-31-13 – Midwest Wine Press
2. New single serving wine "glass" to debut at Kaufman Stadium, 3-28-13 – Kansas City Star:

Notable Quotables

"I can certainly see you know your wine. Most of the guests who stay here wouldn't know the difference between Bordeaux and Claret."
– Basil Fawlty (John Cleese) in Fawlty Towers ["Claret" is a British term for red Bordeaux.]

Videos of Interest (Pre-pruners in Action)

1. IA: Wine industry has exploded since 2000, 3-27-13 – KWWL TV Dubuque:

Neeto-Keeno WWW Stuff

1. How is Red Wine Made Infographic – Wine Folly:

Articles of Interest

1. IA: Western Iowa’s First Traditional Champagne, 2-27-13- Southwest Iowa News:
2. USDA works to streamline organic certification, 3-28-13 – The Packer:
3. No More Airblast Spraying, Nov. 2012 – Good Fruit Grower:
4. Ozonated Water Vineyard Pest Control without Chemicals, 3-31-13 – Midwest Wine Press:
5. Midwestern States Announce Wine Trail Trail, 4-1-13 – Gadling:
6. Red Blotch and Emerging Issue, 4-1-13 – Wine Business Monthly Blog:
7. U.S. Craft Brewers Seek Tax Break, 4-2-13 – the Drinks Business:

Show n Tell

Beal vineyard
(Left) I stopped by John (L) and Eric (R) Beal’s vineyard located just northeast of Maxwell, IA. The 3 acre vineyard is 6 years old. It is approximately half Frontenac and half St. Croix grapes. 3-27-13 mlw
Breezy Hills Winery
(Right) I stopped by Breezy Hills Winery in Minden, IA on Good Friday on my way to visit relatives. I received a tour of their neatly manicured vineyard. Josh Morse – nephew (L) to Roberta Morse (C) and Andy Morse – son (R) are standing in front of their Vignoles vineyard. Darrel Morse – husband was in running the winery. 3-29-13
Heidi Kloddweedy row
(Above, left) Heidi Klodd holding some grape plants from Double A Vineyards. Heidi, husband David and helpers planted 500 vines on Friday and 400 on Saturday at their new winery site in Indianola, IA. 3-30-13
(Above, right) David Klodd shared this photo of a weedy green vineyard row he missed last fall when he sprayed a dormant application of herbicide. 3-30-13

Calendar of Events

4-(4-6), Midwest Aronia Berry Annual Conference, Des Moines IA. Details: http://midwestaronia.org/
4-6, Vineyard Pruning & Drought Management, ISU Webster County Extension & Outreach. Contact: Webster County Extension, 515-576-2119 or maryjo@iastate.edu
4-(4-6), 10th Annual Spirits Conference & Vendor Expo – Denver, CO. Details: http://www.distilling.com/
4-11, Barrel, Oak and Glass Winery Clinic – Elmaro Vineyard, Trempealeau, WI. Contact Lynita, Todd or Cam at 608-534-6456
4-(16-18), License to Steal – Geneva on the Lake, Ohio. Details here: http://www.nationalwinemarketing.com/
4-20, Growing Quality Grapes Workshop – Frontenac, MN. Contact: John Marshall at: 877-345-3531 Toll Free or grv@mchsi.com or http://www.greatrivervineyard.com
4-(20-22), Wine Sensory Workshop – Michigan State University: http://www.vesta-usa.org/main/images/stories/PDF/4.2013%20wine%20sensory%20workshop%20ryberg.pdf
4-(27-28), Intensive Tasting Proficiency Training – ISU Food Science Building. Contact Tammi Martin, 515-294-3308 or tkmartin@iastate.edu
4-(28-30), Wine & Spirits Wholesalers of America 70th Annual Convention & Exposition – Grande Lakes – Orlando, FL: http://www.wswa.org/meetings.php?EventID=10
5-(16-18), Winemaker Magazine Conference - Monterey, CA. Full Details & Registration: http://www.winemakermag.com/conference
6-(9-14), First International Elderberry Symposium at Columbia, MO. Details here: http://muconf.missouri.edu/elderberrysymposium/
6-(24-28), 64th American Society of Enology & Viticulture (ASEV) National Conference, Portola Hotel & Monterey Conference Center – Monterey, CA: http://asev.org/national-conference-2013/
7-31 to 8-2, 37th Society of Wine Educators Annual Conference, Renaissance Hotel at Sea World in Orlando, FL: http://www.societyofwineeducators.org/conference
 Iowa Quality Wine Consortium
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Michael L. White - CCA, CPAg, CSW
ISU Extension Viticulture Specialist
909 East 2nd Ave. Suite E, Indianola, IA 50125-2892
ph: 515-961-6237, fax: 6017, cell: 515-681-7286
Group Therapy
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