#233 - March 19, 2013


R U Ready for Google Glass?

Google GlassGoogle Glass is expected to me on the market around Christmas of 2013 at a price of around $1500 each. I fully expect these to completely change how we interact and communicate in both our personal and professional lives. Google Glass is literally a computer on the side of one’s head that connects to your cell phone or computer via Bluetooth or WiFi. There is a heads-up prism that allows you to view images. It also has a silent bone inductor that vibrates sound into the inner ear.
Here is a short list of what Google Glass can do:
a. React to voice commands
b. Take pictures & videos
c. GPS location and directions
d. "Ask Google" function that provides information upon request.
e.Translate foreign languages.
f. Image recognition
g. Text translator
h. Read bar codes
i. Video conferencing
Just think of all the Apps that will be made for Google Glass. Just think of all the ways you can use these in your business. What happens when your customers walk in wearing a pair of these? What happens when your employees wear them at work? Will you be ready for them?
It will be just a matter of time when someone will want a pair of these with a heads-up viewer on both sides and then figure out a way that they can be permanently attached to one’s head. Yep, we are the Borg and the Borg are coming! mlw
SWE logo
The next Society of Wine Educators, Certified Specialist of Wine (CSW) exam held on the ISU campus in Ames, Iowa will be from 2-3 p.m. Monday, June 3rd, 2012. (75 days)
Complete information here: http://www.societyofwineeducators.org
Questions: Contact Michael L. White mlwhite@iastate.edu or 515-681-7286

3-(16 & 30) Using Amigo Oil to delay budbreak - 2 field days

The Nebraska Winery & Grape Growers Association (NWGGA) will host two field day workshops focusing on the benefits of spraying dormant vines with Amigo Oil to delay bud break and thus minimize damage from late spring frost and freeze events
First Field Day: Saturday, March 16th, 9 a.m. – 4 p.m.
Mac’s Creek Winery & Vineyards 43315 Road 757, Lexington, NE 68850.
The cost is $10 to cover lunch.
Second Field Day: Saturday, March 30th, 9 a.m. – 4 p.m.
James Arthur Vineyards 2001 West Raymond Road, Raymond, Nebraska 68428.
The cost is $10 to cover lunch.
Each day will have a morning classroom session and a hands-on session in the afternoon.
RSVP requested:
Jennifer K. Montgomery, Executive Director
Nebraska Winery & Grape Growers Association
jmontgomery@nebraskawines.com or 703-405-4540 cell

3-(22-24) Siouxland Garden Show, Sioux City, IA

Siouxland Garden ShowWhen: Friday, March 22, Noon – 8 p.m.
Saturday, March 23, 9 a.m. – 6 p.m.
Sunday, March 24, 11 a.m. - 5 p.m.
Where: Siouxland Convention Center - Sioux City, IA
For more information: http://www.siouxlandgardenshow.org or 712-276-2157
Organized by
Siouxland Garden Show sponsors
Winegrower's Workshop
FREE Midwest Wide CLASSIFIEDS for vineyards and wineries at Midwest Wine Press here:

4th Annual Experimental Cultivar Wine Tasting! - MO

MO Grape and Wine InstituteFor the fourth vintage in a planned seven-year study to identify new wine grape cultivars that thrive in Missouri AND make excellent wine, the Grape and Wine Institute (GWI) will again conduct its spring workshop during which you will blindly sample 18-20 wines (the whites compared to a "control" Chardonel, and the reds compared to a "control" Chambourcin.)
Even if you are already committed to your grape cultivars (and have no plans of increasing acreage and/or changing grape varieties), we encourage attendance for you to practice critical wine sampling skills whether to describe positive aspects/personal preferences of the wines, or to hone wine fault detection skills.
This year we will hold three events at different times on three different days. We hope by doing so, we will increase attendance.
Monday, March 25, 11 a.m. – 2 p.m.
Tuesday, March 26, 5 p.m. – 8 p.m.
Thursday, March 28, 11 a.m. – 2 p.m.
Where: 107 Ag Engineering Building, University of Missouri - Columbia, MO
Online Registration (fee is $20 and includes a deli buffet.)
Mevusha wine: kosher wine that has been boiled and is therefore permently kosher.
Spirits Conference
Norhtern Grpaes Project Webinar Series
Recordings of past webinars can be found here: http://northerngrapesproject.org/
Red Blotch Seminar
Grapevine red blotch disease was first identified in 2008 as a syndrome that affects fruit ripening. Virologists in New York and California have identified a graft-transmissible virus, called Grapevine red blotch-associated virus (GRBaV) that is associated with the symptoms. Infected vines have been identified in California, New York, Virginia, Maryland, Pennsylvania, Texas and Washington.
Join Cornell University virologist Marc Fuchs, University of California Cooperative Extension Farm Advisor Rhonda Smith, and University of California- Davis Foundation Plant Services director Deborah Golino for an informational session on red blotch disease. We will describe the virus, its impact on vine health, what informal field observations have told us, and what measures are being taken to test and identify infected vines and planting material.
Dr. Tim Martinson, Senior Extension Associate, Cornell University, will moderate.
To register, fill out the on-line form posted at: https://cornell.qualtrics.com/SE/?SID=SV_9RWAGgg3sXYHC85 by 7 AM Central Standard Time on Tuesday, March 26. You will receive an email with connection instructions later in the day.
This webinar is a product of the NCPN-Grapes outreach committee, and is funded by USDA Farm Bill Section 10201 funds awarded to Cornell University.

4-(4-6), Midwest Aronia Berry Conference

MAA logoWhen: Thursday – Saturday, April 4-6 2013
Where: Holiday Inn Northwest 4800 Merle Hay Road, Des Moines, IA 50322
Pre-Registration Deadline: March 13, 2012
Pumping Over: A method of camp management that involves drawing liquid from the bottom of the tank of fermenting juice and pouring it over the top of the floating skins to wet and break up the cap.

Marketing Tidbits

1. How Much Do Tasting Rooms Make? 3-9-13 – SVB on Wine:
2. Special Report: $10-$12 Price Range Leads IMPACT’s Wine "Hot Brands", 3-12-13:
3. Mobil Marketing Embraces by Wine Industry, 3-19-13 – Mobil Commerce News:
4. "Triggered emails -- including welcome messages, order confirmations, and the like -- yielded 70.5% higher open rates and 101.8% higher click rates compared to Business As Usual (BAU) messages in the fourth quarter of 2012, according to new data from Epsilon."
From: Triggered Emails Secure Higher Open Rates: Engagement, 3-19-13 – OnlineMediaDaily

Notable Quotables

1. "A total of 82 vineyard owners, or a total of 47% indicated having a cold storage facility for their grapes on-site. Sixty-seven of these were permanent structures with the remaining being considered temporary structures, such as refrigerated trailers."
2. The Seven Habits of Highly Ineffective Wine People, 3-5-13 – Wine Spectator:

Videos of Interest

1. Tugwell Creek Farm and Meadery, Sooke, British Columbia, 3-19-12 – 5:19 min.:
2. IA: Methode Champonese, 3-16-13 Barrel Head Winery, Dubuque, IA – 4:47 min:

Neeto-Keeno WWW Stuff

1. How wine is made – Illustrated guide to the winemaking process, by Jamie Goode:

Articles of Interest

1. Grapegrower lawsuit alleges breach of contract, 3-8-13 – Napa Valley Register
2. Hard Cider Makers Form National Trade Group, 2-11-13 – Corks, Caps & Taps:
3. IA: Wineries team up to promote local production, help each other, 3-11-13 – The Daily Nonpareil
4. WI: Dane County wineries win several awards, 3-12-13 – Wisconsin State Journal:
5. Researchers turn winemaking waste into fiber supplement, food preservative and flowerpots, 3-14-13 – PhysOrg:
6. MN: Northern Grapes, A New Class of Hybrids, 3-17-13 Midwest Wine Press:
7. CA: Drone soars over vineyards, but is it legal? 3-18-13 – the PressDemocrat:
8. There’s Still No Cure for Grape Phylloxera, 3-18-13 – Wine Folly:

Show n Tell

3-14-13 Mike: This burner was made by a welder who makes some of the world class smokers for the American Royal crowd, this burner/smoker is also equipped with a grill that can be put into the burner to cook some hamburgers while you are pruning. It really is easy to wheel around the vineyard as you chop and burn. See Below:
Michael Amigoni's burner/smokerMichael Amigoni's burner/smoker
3-19-13 We used the new burner today in the vineyard. It was very nice seeing the clean vineyard floor clean and the smoke in the air all day. The last minute addition of a hinged door on the end to dump the coals was brilliant by our welder. He also made us a metal grate that we can put in burner if we decide to grill some hamburgers or steaks for the workers. I think the former not the latter.
Michael Amigoni
 Michael Amigoni shared this link of a similar burner used in France. Check it out here:
dump rakedump rake
(Above) Howard Victor of Victor Rose Vineyard – Indianola, IA shared these photos of a new dump rake he fabricated to rake up his vineyard prunings.
Paul Domoto, pruning demo
(Left) Dr. Paul Domoto (2nd from left) leads a pruning demonstration on a Frontenac vine during a pruning clinic held at Schade Creek Vineyards & Winery in Waukee, IA.
I want to thank Kurt and Jana Schade for hosting a pruning and grafting clinic at their vineyard as part of the Iowa Wine Growers Association conference. mlw 3-14-13.

Calendar of Events

3-(16 & 30), Two Amigo Oil Application Field Days, Nebraska Winery & Grape Growers Association (NWGGA) Questions: Jennifer Montgomery jmontgomery@nebraskawines.com or 703-405-4540 cell
3-(22-24), Siouxland Garden Show, Sioux City, Iowa Convention Center http://www.siouxlandgardenshow.org or 712-276-2157
3-24, 1- 6 p.m. Winegrower’s Workshop, Carlos Creek Winery – Alexandria, MN. $10 each. RSVP by calling: 320-846-5443
3-(24-28) UC Davis Wine Executive Program. Complete Information: http://gsm.ucdavis.edu/wine-executive-program
4-(4-6), Midwest Aronia Berry Annual Conference, Des Moines IA. Details: http://midwestaronia.org/
4-(4-6), 10th Annual Spirits Conference & Vendor Expo – Denver, CO. Details: http://www.distilling.com/
4-(16-18), License to Steal – Geneva on the Lake, Ohio. Details here: http://www.nationalwinemarketing.com/
4-(28-30), Wine & Spirits Wholesalers of America 70th Annual Convention & Exposition – Grande Lakes – Orlando, FL: http://www.wswa.org/meetings.php?EventID=10
5-(16-18), Winemaker Magazine Conference - Monterey, CA. Full Details & Registration: http://www.winemakermag.com/conference
6-(9-14), First International Elderberry Symposium at Columbia, MO. Details here: http://muconf.missouri.edu/elderberrysymposium/
6-(24-28), 64th American Society of Enology & Viticulture (ASEV) National Conference, Portola Hotel & Monterey Conference Center – Monterey, CA: http://asev.org/national-conference-2013/
7-31 to 8-2, 37th Society of Wine Educators Annual Conference, Renaissance Hotel at Sea World in Orlando, FL: http://www.societyofwineeducators.org/conference
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Michael L. White - CCA, CPAg, CSW
ISU Extension Viticulture Specialist
909 East 2nd Ave. Suite E, Indianola, IA 50125-2892
ph: 515-961-6237, fax: 6017, cell: 515-681-7286
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