#213 - August 31, 2012


Iowa Wine Growers Association

"Free" Grapes For Sale Classifieds

Now Open - Value-Added Producer Grants (VAPS)—USDA

The primary objective of the VAPG program is to help agricultural producers enter into value-added activities related to the processing and/or marketing of bio-based value-added products. Generating
new products, creating and expanding marketing opportunities, and increasing producer income are the end goals of this program. You may receive priority if you are a beginning farmer or rancher, a socially-disadvantaged farmer or rancher, a small or medium-sized farm or ranch structured as a family farm, a farmer or rancher cooperative, or are proposing a mid-tier value chain, as defined in the Program Regulation. Grants are awarded on a competitive basis.
Due Date: October 15, 2012
Funding: $100,000 for planning grants, $300,000 for working capital grants

California Professional Development Trip – August 2012

By: Jennie Savits, Research Associate - Midwest Grape and Wine Industry Institute
On August 9th, Jun Dang (research chemist) and I had the opportunity to attend a UC Davis Extension workshop on Tannin and Phenolics Analysis. The workshop was held at the Robert Mondavi Institute for Wine and Food Science (RMI) on the UC Davis Campus.
We began our day with a lecture presented by Dr. Andrew Waterhouse. He discussed basic principles of chemical analysis and light spectroscopy and color and tannin measurement procedures, which included the Folin-Ciocalteau analysis as well and the Spectrometric Analysis of Phenols (Boulton). We then headed to the lab for a hands-on session to practice the procedures. In the afternoon, we returned for a lecture on the Adams and Harbertson Tannin Assay, and followed up again with hands-on practice in the lab.
Robert Mondavi Institute
Left: One of 5 buildings that make up the Robert Mondavi Institute for Food and Wine Science
Following the workshop we met with Dr. Hildegarde Heyman. She guided a tour of the research winery and sensory labs at the new facility. The 12,500 square foot winery houses over one hundred 200-liter research fermentation tanks and fourteen 2,000 – liter fermentation tanks. All tanks are controlled through a wireless system. The winery focuses on teaching practical winemaking skills while instilling sustainability. Also housed at the RMI is a 12.5 acre research vineyard as well as the Food Science lab which includes a brewery, milk-processing lab, and a processing pilot plant.
Robert Mondavi Institute
Right: Fermentation tanks in the research winery at UC Davis’ Robert Mondavi Institute
Robert Mondavi Institute
Left: A Food Science Lab at the Robert Mondavi Institute
It was an enjoyable trip packed with valuable information which will be used to expand research capabilities and wine lab service offerings to industry members at the Midwest Grape and Wine Industry Institute’s Wine Lab.

Rely 280 will not be available for 2013 season – plan accordingly

Bayer Crop Science sent out a news release on 8-20-12 notifying its dealers that it will not be producing Rely 280 (glufosinate) during the 2013 season. The increased use of Ignite and Liberty280 (both glufosinate) herbicides used in "Liberty Link" row crop production was one reason. The increased incidence of glyphosate (Roundup) weed resistance was the other reason. In summary, it looks like the current production capacity of glufosinate herbicide will not allow any of it to be allocated into the horticulture market in 2013.
So how will this affect vineyard operators? Rely 280 was an excellent option for post emergent weed control to replace or rotate with a glyphosate application. Though, not as effective on perennial weeds as glyphosate Rely 280 does have a wide range of annual grasses and broadleaves it does control.
The use of Liberty or Ignite in vineyards is NOT an option. Neither of these glufosinate products are labeled for grapes. The next post emergent herbicide down the list that comes close to Rely 280 with a wide range of weed control would be Gramoxone (paraquat) or any of its many generic brand names. Paraquat controls newly emerging weeds in the 3-6" height range. It is not effective on established perennial weeds. Paraquat is also a Restricted Use Pesticide (RUP) requiring the applicator have a private applicators license.
PS: I want to thank Wayne Peterson at Midwest Grower Supply for letting me know about this.

NCR-SARE Announces 2013 Farmer Rancher Grant Call for Proposals

The 2013 North Central Region - Sustainable Agriculture Research and Education Program (NCR-SARE) Farmer Rancher Grant Call for Proposals is now available.
Farmers and ranchers in the North Central Region are invited to submit grant proposals to explore sustainable agriculture solutions to problems on the farm or ranch. Proposals should show how farmers and ranchers plan to use their own innovative ideas to explore sustainable agriculture options and how they will share project results. Sustainable agriculture is good for the environment, profitable, and socially responsible.
Projects should emphasize research or education/demonstration. There are three types of competitive grants: individual grants ($7,500 maximum), partner grants for two farmers/ranchers from separate operations who are working together ($15,000 maximum), and group grants for three or more farmers/ranchers from separate operations who are working together ($22,500 maximum). NCR-SARE expects to fund about 45 projects in the twelve-state North Central Region with this call. A total of approximately $400,000 is available for this program. Grant recipients have 25 months to complete their projects.
Interested applicants can find the call for proposals online as well as useful information for completing a proposal at http://www.northcentralsare.org/Grants/Types-of-Grants/Farmer-Rancher-Grant-Program . You can find more information about sustainable agriculture at http://www.sare.org/ or take a free National Continuing Education Program online course about the basic concepts at http://www.sare.org/Learning-Center/Courses-and-Curricula.
Proposals are due on Thursday, November 29th at 4:30 p.m. at the NCR-SARE office in Saint Paul, MN.
Potential applicants with questions can contact Joan Benjamin, Associate Regional Coordinator and Farmer Rancher Grant Program Coordinator, at jbenjami@umn.edu or 573-681-5545 or 800-529-1342. A hard copy or an emailed copy of the call for proposals is also available by contacting Joan Benjamin. We make revisions to our calls for proposals each year, which means it is crucial to use the most recent call for proposals.
Each state in SARE's North Central Region has one or more State Sustainable Agriculture Coordinators who can provide information and assistance to potential grant applicants. Interested applicants can find their State Sustainable Agriculture Coordinator online at http://www.northcentralsare.org/State-Programs .

The Circles of Marketing

Most amateurs and citizens believe that marketing is the outer circle.
Circles of Marketing
Marketing = advertising, it seems. The job of marketing in this circle is to take what the factory/system/boss gives you and hype it, promote it and yell about it. This is what so many charities, politicians, insurance companies, financial advisors, computer makers and, well, just about everyone does.
The next circle in has so much more leverage. This is the circle of telling a story that resonates with a tribe. This is the act of creating alignment, of understanding worldviews, of embracing and elevating the weird. Smart marketers in this circle acknowledge that their product or service isn’t for everyone, but bend over backward to be sure that some people will be able to fall in love with it.
The next circle is easily overlooked. This is the act of changing what surrounds the actual product or service, adding enough usability and support and atmosphere that the perception of the product itself changes. Zappos did this for shoes. Ikea almost willfully goes in the other direction with its furniture assembly and delivery approach. When you go to an expensive restaurant, you’re buying far more than what the chef cooked. Products and services are only commodities if you treat them that way.
And the innermost circle is the product or service itself. When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game – marketing seems a lot easier. Of course, that’s because you did the marketing when you invented the thing, saving you the expense and trouble of yelling about it.
When in doubt, when your marketing isn’t working, the answer is easy: go one circle in.

IRS Now Allows Vineyards to use EXPENSE METHOD of DEPRECIATION

The Chief Counsel’s Office of IRS has finally recognized that vineyards (and, by analogy orchards and groves) can qualify for the EXPENSE METHOD OF DEPRCIATION.
The key point is that the IRS now agrees that I.R.C. §179 is NOW available when the vineyard is placed in service even in situations where the taxpayer established the vineyard years earlier by planting the seeds and capitalizing expenses during the preproduction period. The IRS position in the past was that orchards, groves and vineyards were not able to capitalized direct and indirect costs until the vineyard became productive.
Tax returns for the open tax years (generally three years back) can be amended to either make or revoke an I.R.C. §179 election. That means that taxpayers that put a vineyard, orchard or grove in service in the past three years but didn’t elect I.R.C. §179 can now do so.
Further details of this IRS change can be found here in the following article:
IRS Catches-Up With The 1986 Tax Act - Chief Counsel’s Office Says Vineyard Qualifies For Expense Method Depreciation, 8-27-12
By: Roger McEowen, Iowa State University Center of Agricultural Law & Taxation

9-15, NDGGA Summer Tour

The North Dakota Grape Growers Association’s summer tour will be held in northwestern Minnesota on September 15 this year. Starting at Bear Creek Winery, Fargo, they will then visit three vineyards, Bergeson's Nursery, a high tunnel greenhouse operation and Richwood Winery before returning to Fargo, ND.
You can preregister before September 13 through paypal. Registration at the door will be $60.00 for members and $70.00 for non members. Quantities may be edited on the order summary page.
Registration & Details here: http://www.ndgga.org/

9-15, 5th Annual North American Aronia Berry Festival

When: 10 a.m. to 6 p.m. - Saturday, September 15th 2012
Where: Sawmill Hallow Family Farm – 2159 Kennedy Avenue, Missouri Valley, IA

11-(1-3) 20th National Small Farm Trade Show & Conference – Columbia, MO

What: The National Small Farm Trade Show & Conference is the largest annual small farm show in the United States! Come to the show and bring a friend (or two, or three)! The 80,000 sq. ft. exhibition hall features 150+ vendors as part of the event with 20 seminars, 7 three-hour short courses and 28 talks in the farmers’ Forum (that is 56 total talks!), demonstrations, exhibits, association meetings and more.
Where: Boone County Fairgrounds, Columbia, MO.
When: 9 am-S pm Thursday, November 1
8 am-5 pm Friday, November 2
8 am-S pm Saturday, November 3
Cost: $8/1 day, $12/2 days, $15/3 days (by Oct. 15) or $10/1 day, $15/2 days, $20/3 days at the door
Short Courses: $25 each pre-reg by Oct. 15 - $35 each at the door
Note: Does not include admission. Special rates available
Sponsored by: Small Farm Today Magazine: http://www.smallfarmtoday.com/

11-17, 39th Annual U.S. Amateur Winemaking Competition

Cellarmasters has been running this U.S. Amateur Winemaking Competition since the club was founded 39 years ago. This competition is an all-volunteer event and is the oldest amateur wine competition in the U.S.
Entries are due between October 10 and November 9th, 2012. All entries must be delivered to the Home Beer, Wine and Cheesemaking Shop in Woodland Hills, CA.
Entry forms and rules are posted on our website at: http://www.CellarmastersLA.org
U.S. Drought Monitor map; August 28, 2012

ISU Extension and Outreach has put together an Online resource for dealing with this season’s drought


Notable Quotables

"New York was the second-largest producer of wine in the nation behind California, producing 36 million gallons of wine in 2010. The volume of wine grape production, which accounted for about 35 percent of the state’s grape production, rose by 17 percent in 2010."
From: Agriculture still leads the way in New York state , 8-27-12 – Syracuse.com:

Marketing Tidbits

1. Mobile Marketing Online Magazine: http://www.mobilemarketer.com/
2. Four Simple Ways to Improve Tasting Room Revenues, 8-27-12 – Midwest Wine Press:

Neeto-Keeno WWW Stuff

1. Marko Trellis System: http://www.markko.com/trellis.html

Articles of Interest

1. Italy: New fermentation system: closed tank that captures and reuses CO2, 8-27-12 – The Grey
2. Less acidity, more interest in Nortons, 8-27-12 – Washington Post:
3. IA: Despite drought, Iowa wineries expect good grapes for altar wines, 8-27-12 – Catholic News:
4. MN: Minnesota Wine Turning into Multi-Million Dollar Industry, 8-27-12 – ABC 5 Eyewitness
5. What the heck is residual sugar, 8-27-12 – Palate Press:
6. IA: Drought causes early grape harvest, 8-27-12 – The Valley News, Shenandoah, IA:
7. California’s Oldest Winery Reborn, 8-30-12 – Napa Valley Register:
8. MO: Drought is mixed bag for Missouri’s 7 largest wineries, 8-30-12 – St. Louis Business Journal:
9. IA: Iowa Wine: On the Farm and Now in the City, 8-30-12 – Midwest Wine Press:

Show n Tell

I was going through my e-mails received while I was working at the Iowa State Fair and came across these pictures Tom Moore at The Winery at Kirkwood Community College in Cedar Rapids, Iowa sent me on 8-7-12. Their vineyard was hit by 75 mph winds on Saturday, August 4th. The Linus metal vineyard poles were not able to handle all the crop and wind at the same time. The wood posts seemed to hold up well. See below:
The Winery at KirkwoodThe Winery at KirkwoodThe Winery at Kirkwood

Calendar of Events

9-8, 10 a.m. to 1 p.m. UMN Annual Horticulture Research Center Vineyard & Winery open house, 600 Arboretum Dr., Excelsior, MN. Details later.
9-15, 2012 North Dakota Grape Growers Summer Tour (northwestern MN this year). Full details here: http://www.ndgga.org/
9-15, 5th Annual North American Aronia Berry Festival. Sawmill Hallow Family Farm – 2159 Kennedy Avenue, Missouri Valley, IA Details: http://sawmillhollow.com/events/
9-(21 & 22), VESTA high school Vo Ag teacher vineyard management training workshop. ISU Horticulture Research Station, Ames, IA. Contact: Ron Lindblom: lindblomr@nicc.edu
10-(19 & 20), Small Scale Commercial Wine Making School IX - Nebraska City, NE by Five Rivers RC&D. Details: http://www.nercd.org/council-of-twelve/five-rivers/what-were-doing-five-rivers/
11-(1-3) 20th Annual Small Farm Trade Show & Conference – Boone County Fairgrounds, Columbia, MO. Sponsored by Small Farm Today Magazine: http://www.smallfarmtoday.com/trade-show.html
11-28 to 12-1, VitiNord & International Cold Climate Grape and Wine Conference - Neubrandenburg, Germany. Details soon: http://www.vitinord-nb2012.org
1-(29-31)-13, Unified Grape & Wine Consortium at the Sacramento Convention Center, Sacramento, CA http://www.unifiedsymposium.org/
1-31 to 2-2-13, Illinois Vintners & Grape Growers Assn. Conference – Crown Plaza Hotel, Springfield, IL.
2-(5-8)-13, Washington Association of Wine Grape Growers Annual Meeting & Trade Show. Details here: http://www.wawgg.org/
2-(7-9)-13, Midwest Grape & Wine Conference & Trade Show – St. Charles, MO Convention Center: Details: http://www.midwestgrapeandwineconference.com/
2-(21-23)-13, Minnesota Grape Growers Association (MGGA) Cold Climate Conference – Crown Plaza, St. Paul. MN. Details: http://mngrapegrowers.com/conference
2-28 to 3-2 – 2013, 16th Nebraska Winery & Grape Growers Conference, Holiday Inn – Kearney, NE
3-(6-7)-13, Eastern Winery Exposition at Lancaster County Convention Center & Lancaster Marriott at Penn Square, PA: http://easternwineryexposition.com/
3-(12-14)-13, Wineries Unlimited at Greater Richmond Convention Center, Richmond, VA: http://www.wineriesunlimited.com/
3-(15 & 16)-13, Iowa Wine Growers Assn. Annual Conference at the West Des Moines Mariott. Details later: http://www.iowawinegrowers.org
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Michael L. White - CCA, CPAg, CSW
ISU Extension Viticulture Specialist
909 East 2nd Ave. Suite E, Indianola, IA 50125-2892
ph: 515-961-6237, fax: 6017, cell: 515-681-7286
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