#158 - March 18, 2011

Iowa Wine Industry Hits New High – 7% Market Share!

It was in 2000 when the fledgling Iowa winegrape industry began to get recognized and began to slowly grow. There were two native winegrape wineries and 11 fruit wineries in the state at that time. It was around 2005 when Iowa surpassed the magic number of 50 wineries and it looked like the native wine industry was here to stay. Since that time, we have come a long way. In 2010 Iowa was listed as 14th in the number of wineries and 22nd in wine production according to the Tax & Trade Bureau (TTB) and Wine Business Monthly.

A new report by Craig Tordsen of the Midwest Grape & Wine Industry Institute shows that the Iowa Wine Industry continues to grow at a rapid rate. Here are some highlights of the report:


Calendar Year

Calendar Year

Iowa Licensed Wineries



Wine Produced - gallons



Retail Sales – gallons


102,904 (44.5%)

Sold through a distributor – gallons


5,770 ( 2.5%)

Wholesale Sales – gallons


122,305 (53.5%)

Total Gallons Sold



Estimated $ Retail Value @ $12/bottle



State Excise Tax Paid



Iowan’s purchased 3,737,043 gallons of wine that went through the wholesale distribution system and 283,202 gallons from native Iowa wineries for the year ending 12-31-2010. Iowa wineries provided 7 % of the total sold. This is up from 5.74% during the state fiscal year ending in June of 2010.

Craig Tordsen’s entire Iowa Wine Production report can be found here:

PS: “This impressive growth of the Iowa wine industry would not have happened if it were not for the leadership of the Iowa Wine Growers Association and efforts of the Iowa legislature to establish a more open marketplace for our native wineries to operate in.” mlw


2011 Grape IPM Guidelines (From: 3-16-11 NY Finger Lakes Update e-newsletter)

Whose of you who have sent in your 2011 subscription for the Grape Program should be receiving your copy of the 2011 Grape IPM Guidelines in the mail this week. As you all know, funding for the IPM program is slated to end on March 31 (two weeks from tomorrow), so without further funding, this could be the last version of the Guidelines we see for a while. The new version of the Guidelines is also available on the web at http://ipmguidelines.org/grapes/.

Also on the IPM front, those of you who attended the conference on Saturday should recall that Juliet Carroll mentioned that the grape pest models (downy mildew, grape berry moth, etc.) were being updated for 2011. That process is finished, and the new models are available on the NEWA website. Be sure to take a look and get familiar with them before the season starts, so you are able to get the most out of them when the growing season is underway. The models can be found at http://newa.cornell.edu/index.php?page=grape-diseases


Vineyard Early Season Pest Control – Pittsfield, IL – 4-2

What: Vineyard IPM: Early Season Pest Control
When: 1 p.m., Saturday April 2nd, 2011
Where: Pittsfield Community Center, Pittsfield, IL located at 224 West Washington Street

Dr. Rick Wienzierl, U of I Department of Crop Sciences
Early season pest control , timing of application & pest identification
Dr. Elizabeth Wahle, U of I Extension
Changes in the 2011 Midwest Small Fruit & Grape Spray Guide

Cost: $15 for IGGVA members or $20 per vineyard or non-IGGVA member
Registration: fees will be taken at the door starting at 12:30 p.m.

Sponsored by:
Western Illinois Grape Producers Associated Cooperative
Illinois Grape Growers and Vintners Association

Illinois Department of Agriculture

University of Illinois Extension

For more details or if disability accommodations are required, contact Elizabeth Wahle at 618-692-9434 x-21 or email at wahle@illinois.edu.

Future grape grower workshops: will take place on May 14 at the Lazy L Grape Ranch near Mechanicsburg, and July 30 at the Willow Ridge Vineyards and Winery near Shelbyville.


Best Practices Wine Workshops – 4 Iowa Locations – April 5, 12, 19, 26

What: Best Practices Workshops: SO2 Management, Analysis and Calculations, Winery Cleaning & Sanitation, Identifying Wine Faults, Individual Q & A (open topics)

Where & When: 1-4:30 p.m.

Tuesday, April 5 South Central Iowa
Schade Creek Vineyard & Winery, 1230 Warrior Lane, Waukee, IA 50263
Tuesday, April 12 North Central Iowa
Fireside Winery, 1755 P Ave. (V77), Marengo, IA 52301
Tuesday, April 19 Western Iowa
Santa Maria Vineyard & Winery, 218 W 6th St. Carroll, IA 51401
Tuesday, April 26 Eastern Iowa (tentative)
Heartland Harvest Winery, 2116 290th Ave. Fort Madison, IA 52627

Cost: "FREE", but advance registration is required!

To Register: Contact Tammi Martin one week in advance with your name, address, e-mail, phone and date of choice. tkmartin@iastate.edu or 515-294-3308

Sponsored by: Midwest Grape & Wine Industry Institute
Donations are always appreciated: Visit http://www.extension.iastate.edu/wine


Notable Quotables

"It takes 10 years or so before you really begin to see a vineyard come into its own," says Phil Sexton, founder of the Giant Steps vineyard and winery in Victoria's Yarra Valley,
From: The long dirt track, 3-14-11 – The Australian.

“California produced 60.5 percent of the wine drank by Americans in 2010, down from 61 percent in 2009.”----------- “Last year's milestone doesn't mean the U.S. wine market is fully developed, Fredrikson said. The average Frenchmen drinks 12.2 gallons a year, while his American counterpart is only drinking 2.6 gallons annually.”
From: U.S. Now largest wine market in the world, 3-16-11 - Press Democrat.


Marketing Tidbits

  1. 4 Ways to set up a storefront on Facebook, 3-13-11 – Mashable.com: http://mashable.com/2011/03/13/storefront-facebook/
  2. How to Optimize Your E-mail Marketing for Social Media Results, 3-13-11 - Mashable.com:

Show n Tell

(Left) Corey Goodhue installing plastic tile into North River Valley Vineyard located on the northwest corner of Carlisle, IA. 3-13-11

Check out their Johnson Tile Plow YouTube 5:41 minute video here: http://www.youtube.com/watch?v=ruS5GdMSCXA







(Left) Cat Skid Steer with utility grapple attached to the front raking up canes recently pruned from the vines at North River Valley Vineyard. 3-16-11.








(Left) Rows and rows of recently pruned Vignoles grape vines trained to a vertical shoot positioned (VSP) system at Madison County Winery located just southeast of Winterset, Iowa. 3-16-11









(Left) Rows and rows of recently pruned Marechal Foch grape vines trained to a vertical shoot positioned (VSP) system at Madison County Winery located just southeast of Winterset, Iowa. 3-16-11







Articles of Interest

  1. Gary Vaynerchuk Announces End of Wine Library TV, Launches Daily Grape, 3-15-11 – Business 2 Community Blog.
  2. U.S. thirst for wine passes that of France for first time, 3-15-11 – North Bay Business Journal: http://www.northbaybusinessjournal.com/31043/u-s-thirst-for-wine-passes-that-of-france-for-first-time/
  3. For Sale: Working winery & vineyard, 3-16-11 – Salina.com (Smokey Hill Vineyards & Winery in Salina, KS): http://www.salina.com/news/story/Jennings-to-sell-Smoky-Hill-winery-031511
  4. Catch my drift? Experts request vineyard neighbors be considerate, cautious with herbicides, 3- 17-11 - The Sealy TX News:
  5. Liquor Wholesalers’ appalling use of the Constitution, 3-17-11 – The Daily Caller:


Videos of Interest

  1. New York's Fine Wines, 3-9-11 – NBC New York:

“(Did you know we have five distinct wine regions in our state? And that buying locally produced wins can make or break local farms. Anna Katharine Mansfield, assistant professor of Enology and Christopher Gerling, Enology extension associate, of the Cornell University Viticulture and Enology Program drop by NYNN to discuss the amazing growth in variety and quality of wines produced here in NY state.)”


Neeto-Keeno WWW Stuff

  1. 18 Fancy pictures of wine, 3-13-11 – Emily Hildebrand: http://www.photographyblogger.net/18-fancy-pictures-of-wine/
  2. National Grape Registry: http://ngr.ucdavis.edu/
  3. Vitibase: http://www.vitibase.com/
  4. Wine Law Online: http://www.winelawonreserve.com/?p=1085


Calendar of Events:

3-(21-24), 11th Annual UC Davis Wine Executive Program, UC Davis, CA.
Details: http://www.ucdavis.edu/index.html

3-24, Wisconsin Grape Growers Association – Spring Vineyard School 2011. Wollersheim Winery. Complete details and registration: http://wigrapes.org/archives/479

3-(25 & 26), All Iowa Horticulture Exposition III, Bridge View Center, Ottumwa, IA:

3-(29 to 4-1), Wineries Unlimited – Greater Richmond Virginia Convention Center,
Richmond, VA: http://wineriesunlimited.vwm-online.com/

4-(4-8), American Distillation Institute Annual Conference - Portland, OR. Details: Details & Registration: http://www.distilling.com/

4-(5, 12, 19, 26), 1-4:30 p.m. Best Practice Wine Workshops – 4 Iowa locations “FREE”. ContactTammi Martin for details and registration: tkmartin@iastate.edu or 515-294-3308

4-(8 & 9), Midwest Aronia Berry Annual Conference,: Holiday Inn Hotel and Suites, Des Moines, IA. 515-278-4755, Registration info: http://midwestaronia.org/

4-9, Hop & Barley Production for Wisconsin – 2nd Annual Seminar, Tomah, WI
Registration due by 4-1: http://buffalo.uwex.edu/agriculture/barley-and-hops/

4-(12-14), - License to Steal National Wine Marketing Conference, Geneva, Ohio.
Details: http://www.nationalwinemarketing.com/

4-(18-21), 14th Wildlife Damage Conference, : Lied Lodge & Conference Center, Nebraska City, NE. Details & Registration: http://joomla.wildlife.org/WildlifeDamage//index.php?option=com_content&task=view&id=180

4-21, 1 pm -The next Iowa Alcohol Beverage Division commission meeting at the Iowa Alcoholic Beverages Division offices in Ankeny: http://www.iowaabd.com/about/updates/event/55

4-28, Wine Chemistry Basics for Midwestern Winemakers, Galena Cellars Vineyard & Winery, 4746 N. Ford Rd. Galena, IL. Sponsored by the Northern Illinois Wine Growers Association: http://northernillinoiswine.com/

5-(5-8), Kothe Distilling Spring Workshop, Kothe Distilling Technologies, Chicago, IL.
Details & Registration: http://www.kothe-distilling.com/en/products/workshops/60-kothe-distilling-technologies-spring-2011-workshop

5-21, 9 a.m. to 4:30 p.m. Airblast Sprayer Workshop with Dr. Andrew Landers author of Effective Vineyard Spraying at the ISU Horticulture Research Station, Ames, IA. Details later. Contact: Mike White at mlwhite@iastate.edu

6-(4+5), Kothe Distilling Summer Workshop, Kothe Distilling Technologies, Chicago, IL.
Details: : http://www.kothe-distilling.com/en/component/content/article/15-workshop-information/75-kothe-summer-2011-workshop

6-7, Viticulture Field Day, Missouri Grape Growers Assn. (MGGA) & the Institute for Continental Climate Viticulture & Enology (ICCVE). Details here: http://www.missourigrapegrowers.org/

6-(20-24), American Society for Enology & Viticulture – Portola Hotel & Monterey Conference
Center, Monterey, CA: http://asev.org/national-conference-2011/


Total Circulation of 1,300+ recipients in AZ, CA, CO, FL, OH, IA, IN, IL, KS, KY, MI, MN, MO, MS, MT, NC, ND, NE, NH, NV, NY, OK, OR, PA, SD, VA, VT, WA, WA DC, WI, Australia, Canada, Israel, Norway & Turkey

Michael L. White,
ISU Extension Viticulture Specialist
909 East 2nd St. Suite E, Indianola, IA 50125-2892
ph: 515-961-6237, fax: 6017 or mlwhite@iastate.edu

… and justice for all - The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs.) Many materials can be made available in alternative formats for ADA clients. To file a complaint of discrimination, write USDA, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, DC 20250-9410 or call 202-720-5964.

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