#156 - March 4, 2011

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Northey: Grants Available to Help Promote Specialty Crops

Iowa Secretary of Agriculture Encourages Groups Promoting Fruits and Vegetables, Nuts and Flowers to Consider Applying, 2-23-11 - Iowa Depart of Agriculture & Land Stewardship

DES MOINES – Iowa Secretary of Agriculture Bill Northey today announced that the Iowa Department of Agriculture and Land Stewardship will make grants available to help enhance the competitiveness of specialty crops grown in Iowa.

The Department is eligible to receive approximately $275,000 in grant funding through the Specialty Crop Block Grant Program which is run by the USDA Agricultural Marketing Service. This is the fourth of five Specialty Crop Block Grants authorized through the Farm Bill (Food, Conservation, and Energy Act of 2008).

“These funds are available to support food safety, research and marketing efforts that will encourage Iowans to choose the products that are produced right here in our state,” Northey said. “Specialty crops are a very important part of Iowa agriculture as they allow farmers to diversify and give customers access to locally grown products.”

Iowa agencies, universities, institutions, and producer, industry, and community based organizations are all eligible to apply for funding to enhance the competitiveness of specialty crops. In addition, single organizations, institutions, and individuals are encouraged to participate as project partners.

Grant awards will be considered up to a maximum of $24,000.

Grant funds shall be used for projects that solely enhance the competitiveness of specialty crops that benefit the specialty crop industry as a whole and will not be awarded for projects that directly benefit a particular product or provide a profit to a single organization, institution, or individual.

“Specialty Crops” that are eligible under this program are fruits and vegetables, tree nuts, dried fruits and horticulture and nursery crops, including floriculture.

Proposals must be received by IDALS on or before 4:00 p.m. on Friday, May 13, 2011. For more information visit the IDALS Specialty Crop Block Grant program at the Department’s web site at www.IowaAgriculture.gov/Horticulture_and_FarmersMarkets/specialtyCropGrant.asp

The Department is also establishing a Review Committee to help review, evaluate, and make recommendations on grant proposals submitted to the Department. Those interested in participating in the Review Committee should have knowledge of specialty crops, and/or grant writing or grant management experience, and the ability to devote the necessary time to complete the review process.

Additional information about reviewer responsibilities, meeting dates and an application form can be found at www.IowaAgriculture.gov/Horticulture_and_FarmersMarkets/specialtyCropGrant.asp
Applications to participate in the Reviewer Committee are due Friday, April 1, 2011 by 4 p.m.

3-12, Pruning Field Day – Manito IL

What: Hands-on Grape Pruning Workshop. The workshop will be followed by a day of pruning in the vineyard.
When: 8:45 a.m. Saturday, March 12, 2011
Where: Workshop participants will meet at Willet’s Winery 105 East Market St., Manito, IL 61546 and caravan to Willet’s vineyard at 9 a.m.
Cost: Free, Lunch and refreshments will be served.
Please RSVP: Bradley Beam: bradleybeam@gmail.com
Note: Particpants should dress for the weather and bring pruners for hands-on pruning.

More info: contact Rachel Cristaudo, IL VESTA Coordinator: cristaudor@rlc.edu


11th Annual Iowa Wine Growers Association’s 2011 Annual Conference

When: Friday & Saturday, March 18 & 19, 2011
Where: THE HOTEL Kirkwood Center, 7725 Kirkwood Boulevard SW, Cedar Rapids, IA. The IWGA has secured a reduced room rate of $89 per night (plus tax) for members attending the conference. Several nearby hotels are available. See registration materials for information.
Agenda & Registration Materials: http://iowawinegrowers.org/pdfs/wine_attendee_reg_11.pdf
Pre-registration Discount Date: March 4, 2011


3-19, Grape Growing for Beginners - Treynor, IA

Western Iowa Grape Growers Association is sponsoring Grape Growing for Beginners Class on Saturday March 19th 2011 at 9:00 am hosted at Prairie Crossing Vineyard & Winery, 31506 Pioneer Trail; Treynor, Iowa.

The class will be geared towards anyone who is interested in growing grapes and will cover necessary planning, equipment, and vineyard management.

This class is the first in a series of classes to introduce growers to establishing and maintaining a vineyard in the Western Iowa and Eastern Nebraska region. Later classes will follow with more advanced topics.

The class is limited to the first 30 registrants. Pre-registration is non-refundable but is advised.

The class is open to the public. The class fee for Western Iowa Grape Grower members is $15 (for 2 people). Non-member fee is $25 per person. Membership forms will be available, annual membership is $40.

If you have questions or need additional information, please call Clifton Burkhart at 712-527-5276 or email Clifton@BurkhartVineyards.com.

Information on this class may also be found at http://www.westerniowagrapegrowers.org


Midwest Aronia Association Holding 1st Annual Conference in Des Moines

When: Friday & Saturday, April 8 & 9, 2011
Where: Holiday Inn Hotel and Suites, NW 4800 Merle Hay Rd, Des Moines, IA. 515-278-4755
Cost: $125 each, $75 for spouse
Sponsored by: Midwest Aronia Association and the ISU Leopold Center for Sustainable Agriculture

Dr. Stanislaw Pluta, an Associate Professor at the Research Institute of Pomology and
Floriculture in Poland
Maury Wills, Bureau Chief of the Agriculture Diversification and Market Development
Bureau of the Iowa Department of Agriculture and Land Stewardship
Doug Stryuk, legal council and policy advisor to the Iowa Secretary of State
Dr. Jonathon Smith, founder/co-owner of Wisconsin-based Alpine Foods
Harlan Hamernick of Clarkson, NE, founder of Bluebird Nursery, Inc. and owner of Wild
Andy Larson, ISU Extension Specialist in Small Farm Sustainability and coordinator for
the Iowa SARE Professional Development Program
Joanna Skorzynska, co-owner of Firma Weremczuk, a Polish company that manufactures aronia berry harvesters used in Poland and other EU countries
Tatania Emmick, Associate Scientist, and Jiang Hu, Regulatory Affairs, from Kemin Ind.

Complete participant & vendor registration info can be found here: http://midwestaronia.org/


4-28, Wine Chemistry Basics for Midwest Winemakers

When: 8:30 a.m. to 8 p.m., Thursday April 28, 2011
Where: Galena Cellars Vineyard & Winery, 4746 N. Ford Rd. Galena IL

8:30 - registration
9am-5pm, Educational Course
6:30-8pm, music/wine pairing at Boones Place Restaurant, 515 S. Main Street, Galena, IL

Workshop Description: This one‐day class features sections from Clark Smith’s UC Davis short course chosen as the most relevant to Midwestern winemaking. The morning begins with a review of basic chemistry and a thorough discussion of the nature and importance of pH and TA, followed by an in‐depth discussion of SO2.

Building on this fundamental basis, this workshop addresses vine balance, ripeness, must treatments, co‐pigmentation, acid reduction, double salt, oak alternatives, reduction, tannin structure and an overview of important emerging wine technologies. Throughout the day there will be many opportunities to taste wines you bring to the workshop for Mr. Smith to offer opinions and suggestions.

Designed to benefit professionals at all levels, the workshop requires a general knowledge of winemaking basics, but does not demand a formal knowledge of chemistry. In the evening, Smith will conduct a workshop on the pairing of wine and music.

Cost: Lunch included in registration fee. Checks payable to NIWG prior to April 15, 2011
Early bird IGGVA/NIWG members $75 by March 30th., $100 after March 30, 2011
$100 for Non-NIWG/IGGVA members, regardless of date $20 for just the music / wine pairing

“Can the Type of Music Change the Taste of a Wine? You Be The Judge”


Registration Form:



IGGVA member_____yes________no

Number attending______Just music/wine_________

e-mail address_______________________________________________________

Write check to NIWG and mail registration form and check by Mar.30th or Apr. 15th: NIWG c/o Prairie State Winery 217 W. Main St. Genoa, IL 60135

* A block of rooms have been reserved for the 27th and 28th, more info to follow.

Sponsored by: Northern Illinois Wine Growers Association: http://northernillinoiswine.com/


Notable Quotables

"Wine is the most civilized thing in the world." --- Ernest Hemingway

"Beer is made by men, wine by God!" --- Martin Luther

"Wine makes daily living easier, less hurried, with fewer tensions and more tolerance." --- Benjamin Franklin


Marketing Tidbits

  1. “Probably faster than any other technology in the last decade, mobile is changing the game for brands. In a flash, we've moved from a communication-response scenario to one in which we can have interactions with people anytime, anywhere. No longer do we wait for customers to walk into a store or visit a site to connect with them. It's all right there, in their pocket, ready to go.”
    From: 3-1-11 Media Post Publications – Customer Relationship Marketing
  2. 10 Excellent Video Examples of Guerilla Marketing Campaigns, 10-6-10 – Mashable:
  3. “I think that email marketing falls into that classic category. I'm talking "Dukes of Hazzard" classic: though it's getting older, it is always relevant. But what is it that makes email marketing a classic? Here's my list -- but what do you think? What makes email classic?”

Email is a preferred channel. There are always people that are going to want to communicate with marketers, and email will remain a channel preference for many -- not just in the short term, but also far into the future. Just as there are still effective applications for direct mail, billboards and TV commercials -- there will always be a place for email to play.

Email's ROI is undeniable. Regardless of what you may think about social and mobile marketing, there is still no better measured channel than email, and the ROI far surpasses that of traditional, more costly channels. New channels will come and go, but email's ability to generate substantial revenue for every dollar spent will keep it a popular tool in a marketer's toolbox.

Email is entrenched. Everyone comes around eventually. Like it or not, email is still the foundation of communication for businesses today. So, even if the college crowd doesn't leverage email heavily for marketing purposes today -- just wait until they are forced to use email for business. It's addictive, admit it. They'll come around. If email didn't exist, it would need to be invented.

Email engages at a comfortable level. Email holds the middle ground. It isn't quite as personal as Facebook -- but is more personal than mass advertising. So we have the unique ability to be relevant without being terribly creepy. Email provides a good balance -- and I have yet to see any communication channel that can rival that.

From: Does Your Radio Make You Feel Old, 3-3-11- E-mail Insider:


Show n Tell

(Broadbent Distillery Opens for Business)

I stopped by John & Cheryl Broadbent’s “New” Distillery located approx. 3 miles south of Norwalk on Tuesday 3-1-11. John is now completely licensed and completed his first retail tasting on Friday, March 4th at Scott’s Foods in Norwalk, IA.

John is making a clear grappa (grape alcohol) and a clear corn whiskey. Both are being made out of 100% pure Iowa grapes and Iowa corn. John and Cheryl also maintain a commercial Frontenac vineyard planted behind his distillery.

There are now 4 micro-distilleries retailing spirits in Iowa since Governor Culver signed into law SF 2088 in March of 2010 allowing Iowa micro-distilleries to sell their products for off-premise consumption within their distillery without circumventing the 3-tier alcohol distribution system.

1. Templeton Rye - Templeton, IA http://www.templetonrye.com/home/
2. Cedar Ridge Winery and Distillery - Swisher, IA http://www.crwine.com/
3. Mississippi River Distilling Company -, LeClair IA http://www.mrdistilling.com/
4. Broadbent Distilling, 6175 50th Ave.. Norwalk, IA 50211
Bus: 515-981-0011 or e-mail: ejab2@aol.com

Selected pictures below:

(Left) Crystal clear bottles of Grappa (L) and corn Whisky (R) sitting atop the still.











(Left) John Broadbent next to old dairy chiller used to cook the ground 100% Iowa corn mash.






(Left) Barrel of distillers dried grain left over from the cooking process. John gives this to a neighbor who uses it for cattle feed.








(Left) John Broadbent standing next to his still he fabricated out of copper metal he purchased at Alter metal Recycling in Des Moines, IA








(Left) John can distill approximately 25 gallons of liquid at a time. He can use his still as a continuous refluz still sending the vapor directly up the large copper pipe filled with ceramic disks or he can switch it over to the old fashion copper coil condensation type still. He uses two fixed temperature gauges and a hand held temperature gauge to monitor the temperature of the reflux column.







(Left) John spent over 20 months perfecting his recipes and using different types of toasted oak that gives taste and color. He cut and toasted the oak himself. His first product picked for sale was a clear corn whiskey.



(Below) Broadbent Distillerysalescard.

(Above) The two product labels Broadbent Distillery currently has for sale.

(Left) The Two Jays “JJ” on the label comes from the partnership of John Broadbent Jr. (L) and John Broadbent Sr. (R) shown here at the Friday 3-4-11 tasting at Scott’s Foods in Norwalk, IA.









(Left) John Broadbent Sr. autographing bottles of his first batch of corn whisky at Scott’s Foods in Norwalk, IA.







Comments from Readers

Good morning Mike;
I wanted to try and get some word out about our company becoming a dealer in the upper Midwest for a line of high quality vineyard/orchard equipment. We represent several Italian lines that specialize in vegetable equipment machines from Transplanters and planters to harvest and crop maintenance. The company we will represent is called Rinieri. We have 1 machine coming in April. It is a model “CRL” Vertical cutter bar. This should be an interesting line to add to those we now feature. In the last couple years we have become the largest dealer of specialized vegetable production equipment in the Midwest (3-2-11)

Thank you,
Brian Nordschow
Windridge Implements, Decorah, IA 52101
Cell: 563-380-1330
E-mail: bnordschow@windridgeimplements.com



(Left) Brian and his wife Kelly also have a very
well kept commercial vineyard located near Decorah, IA.)
7-7-07 mlw


Articles of Interest

  1. Top 10 List – OR- Why H.R. 5034 Sucks, 3-4-11, Windustry News:
  2. Carlos Creek's 'Wobegon' selected Best Minnesota White Wine, 3-4-11 – Echo Press:
  3. Hold Up! Are You Sure a New Label Approval is Necessary, 2-28-11- Wine Compliance Alliance:
  4. Cornell Wins $1.3 Million Grant To Investigate New Wine Practices, 3-4-11 – The Cornell Dailey Sun


Videos of Interest

  1. Smartphone apps help vineyard managers grow wine, 2-28-11, 49 sec. – Napa Valley Register: http://napavalleyregister.com/vmix_2e8db436-4366-11e0-97e4-001cc4c03286.html
  2. Small Winery Relies on family and innovation to compete, 2-27-11 – Central Valley Business Times, 3:59 min. (6th generation Charles Spinetta winery in California discusses ways they remain successful.)


Neeto-Keeno WWW Stuff

  1. Brock's Cool Climate Oenology and Viticulture Institute (CCOVI): http://www.brocku.ca/ccovi
  2. Washington State University Viticulture & Enology Extension:
  3. Wine Compliance Alliance Fun Facts: http://www.winecompliancealliance.com/fun-facts
  4. Brown Paper Tickets http://www.brownpapertickets.com
    (Very economical online method to make, sell and deliver tickets for both large and small events, educational workshops, etc… - They do all the work!)


Calendar of Events:

3-12, Pruning Workshop at Willet’s Winery, Manito, IL, send RSVP to Bradley Bean: bradleybeam@gmail.com

3-(18 & 19), Iowa Wine Growers Association Annual Conference - The Hotel at Kirkwood Center, Cedar Rapids, IA: http://www.iowawinegrowers.org

3-19, Grape Growing for Beginners - Prairie Crossing Vineyard & Winery, Futher info: http://www.westerniowagrapegrowers.org

3-(21-24), 11th Annual UC Davis Wine Executive Program, UC Davis, CA.
Details: http://www.ucdavis.edu/index.html

3-24, Wisconsin Grape Growers Association – Spring Vineyard School 2011. Wollersheim Winery.
Complete details and registration: http://wigrapes.org/archives/479

3-(25 & 26), All Iowa Horticulture Exposition III, Bridge View Center, Ottumwa, IA: http://www.iowahort.org/

3-(29 to 4-1), Wineries Unlimited – Greater Richmond Virginia Convention Center, Richmond, VA: http://wineriesunlimited.vwm-online.com/

4-(8 & 9), Midwest Aronia Berry Annual Conference,: Holiday Inn Hotel and Suites, Des Moines, IA. 515-278-4755, Registration info: http://midwestaronia.org/

4-(12-14), - License to Steal National Wine Marketing Conference, Geneva, Ohio. Details: http://www.nationalwinemarketing.com/

4-(18-21), 14th Wildlife Damage Conference: Lied Lodge & Conference Center, Nebraska City, NE. Details & Registration: http://joomla.wildlife.org/WildlifeDamage//index.php?option=com_content&task=view&id=180

4-28, Wine Chemistry Basics for Midwestern Winemakers, Galena Cellars Vineyard & Winery, 4746 N. Ford Rd. Galena, IL. Sponsored by the Northern Illinois Wine Growers Association: http://northernillinoiswine.com/

5-21, 9 a.m. to 4:30 p.m. Airblast Sprayer Workshop with Dr. Andrew Landers author of Effective Vineyard Spraying at the ISU Horticulture Research Station, Ames, IA. Details later. Contact:
Mike White at mlwhite@iastate.edu

6-7, Viticulture Field Day, Missouri Grape Growers Assn. (MGGA) & the Institute for Continental Climate Viticulture & Enology (ICCVE). Details later here: http://www.missourigrapegrowers.org/

6-(20-24), American Society for Enology & Viticulture – Portola Hotel & Monterey Conference Center, Monterey, CA: http://asev.org/national-conference-2011/


Total Circulation of 1,300+ recipients in AZ, CA, CO, FL, OH, IA, IN, IL, KS, KY, MI, MN, MO, MS, MT, NC, ND, NE, NH, NV, NY, OR, PA, SD, VA, VT, WA, WA DC, WI, Australia, Canada, Israel & Norway

Michael L. White,
ISU Extension Viticulture Specialist
909 East 2nd St. Suite E, Indianola, IA 50125-2892
ph: 515-961-6237, fax: 6017 or mlwhite@iastate.edu

… and justice for all - The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs.) Many materials can be made available in alternative formats for ADA clients. To file a complaint of discrimination, write USDA, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, DC 20250-9410 or call 202-720-5964.

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