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Iowa State University Extension

Iowa Retail Initiative engages design students with southwest Iowa communities

design students

Some Iowa State University design students are stepping out of the hypothetical and into the actual in Clarinda, Red Oak and Shenandoah. What started as design concepts for individual community storefronts and streetscapes has evolved into a regional vision with connections and collaborations that can strengthen the area’s economy.

The effort is part of the ISU Extension and Outreach Iowa Retail Initiative. The retail program connects the university with communities to support Iowa’s independent retailers and revitalize rural downtowns.

This article appeared in May 2014 -- From Cathann Kress Newsletter