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Iowa State University Extension

Students offer businesses ideas to stay competitive

main street tour

Iowa State University students are providing independent, locally-owned retailers across the state with fresh ideas to keep their businesses competitive. From designing logos to recommending new ways of marketing, they’re helping business owners to think outside of the box for ways to better appeal to customers.

This outreach effort, called the Iowa Retail Initiative, unites programs from ISU Extension and Outreach, the College of Human Sciences and College of Design, and provides a single point of contact for rural communities and retailers seeking help.

This article appeared in April 2014 -- From Cathann Kress Newsletter