This section should give the reader a clear understanding of your product or service. Use visual material, such asphotographs, sketches or digital images to increase understanding. Be sure to include any marketing material used to promote the product.

Points to include:

1. Products or Services

Description of product line or service. Discuss product features

2. Legal Protection

Patents, copyrights, trademarks.

3. Competitor Comparison

Comparison to competitors’ products or services.

4. Regulatory Agency Requirements

5. Competitive Advantage

Unique competitive advantages versus competition.

6. Customer Benefits

Benefits of your product to customers.

7. Packaging

Describe packaging requirements