This section should convice the reader that you know how and where to sell your product.

Discuss:

1. Marketing Goals and Objectives

What you plan to do with the marketing effort? What are sales forecast targets?

2. Overall Marketing Strategy

A key element to discuss is the market niche the company will have. Discuss how customers will be identified and sold; pricing strategy – pricing policy versus competition policy; service and warranty policies; how you will capture customers from competitors; credit terms. Include goals and timetables.

3. Sales Methods

Discuss advertising and promotion policy; sales force management; sales staffing – manufacturing representatives or company sales force; sales area; distribution and sales methods – factory direct, dealers or wholesalers; how the sales methods will ensure projected sales levels are attained.

4. Test Marketing Completed or Planned

Provide results of completed test marketing or outline the plan to conduct test marketing.

5. Marketing Budget

Show the budget with dollars allocated for advertising, travel, sales balances and commissions, promotional materials, trade shows, samples.

6. Key Assumptions