This section should give the reader a clear understanding of your product or service. Use visual material, such asphotographs, sketches or digital images to increase understanding. Be sure to include any marketing material used to promote the product.

Points to include:

1. Products or Services

2. Legal Protection

Patents, copyrights, trademarks.

3. Competitor Comparison

Comparison to competitors’ products or services.

4. Regulatory Agency Requirements

5. Competitive Advantage

Unique competitive advantages versus competition.

6. Customer Benefits

Benefits of your product to customers.

7. Packaging

Describe packaging requirements.

Products or Services Sample

Products or Services
Product or Services and Comparison to Competitors

• Custom processing to custom specifications, as volume.
• Traditional products, such as steaks, roasts, and ground beef.
• Packing will be individual wrapped, family-sized packages, shrink wrapped or in butcher paper.

Most competitors do these same things. The Marketing Coop difference, however, is not in the product cuts, but in the way the animals are raised, as with the natural beef. The coop’s difference is in the consistent quality of the product, with a moister product than is traditionally provided in stores. An additional difference is in the service and relationships Marketing Coop establishes with the customer at the time of sale.


Legal Protection
Marketing Coop does not have any patents, trademarks or copyrights at this time.

Regulatory Agency Requirements
Larry and Linda’s Locker Plant, which will be purchased by Cattle Producers Marketing Coop, meets all the required state and federal regulations. HACCP plans for products, OSHA training and plans for safety and environmental permits relating to sewage discharge are on file in the plant office. Copies of any of these documents will be provided upon request. To ensure all requirements are met in the future, the company will hire Ted Tobias who is experienced in all these areas.


Competitive Advantage and Customer Benefits

Based on the company’s analysis as seen in the tables provided earlier and in information provided on marketing trends and increased interest in natural products, Marketing Coop believes its biggest competitive advantages are in the following areas:

• The coop can supply natural meat product, custom processed to the customers’ specifications.
• Marketing Coop can supply an alternative product of traditionally raised beef, also processed according to customer specifications.
• The company will establish a close marketing relationship with its customers, building trust in the company and its product.

Of course, like its competitors, Cattle Producers Marketing Coop has always offered full refund to dissatisfied customers.

Packaging
Products will be sold two ways, fresh or frozen. All fresh products will be sold only from the retail store at the locker facility, wrapped in the traditional butcher paper. The emphasis for product sales will be with frozen product. This product also will be wrapped in butcher paper. As do the competitors, we will wrap the meat sold in any combination of sizes, pounds and product mix the customer desires.

For orders to be shipped to customers, United Parcel Services (UPS) will be used. UPS and USDA packaging guidelines will be followed. Insulated containers with product wrapped in gel refrigerants will be the primary means of shipment.