Direct Delivery Marketing
Providing direct delivery to customers is a service that can set that business apart from the competition. However, additional costs associated with labor and transportation can eat away at the premium that consumers may be willing to pay for the convenience. Likewise, scheduling deliveries to families who are on the go and gone from home a lot could create scheduling difficulties. A route system has proven successful in the past for companies that deliver food products or other services to the customer’s home or place of business. Convenience is a major consideration for the time-strapped consumer and delivery service might be worth the additional costs to that customer.
Some customers, such as institutions and restaurants, may expect delivery. Those costs of doing business should be considered when examining various markets to tap into.
“To Your Customer’s Door: Direct Delivery” provides advice on how to manage a successful delivery business. (http://www.mosesorganic.org/attachments/productioninfo/uwdelivery.pdf)
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