Iowa Market Ready Workshop Offered for Local Food Producers
While significant opportunity exists to build on the demand for local products in local markets, many farmers are hesitant or unprepared to meet the transactional requirements required by institutional, wholesale and restaurant buyers to manage food safety, insurance, product quality and traceability risks. Iowa MarketReady, a new program from the Iowa State University Extension and Outreach Value Added Agriculture Program, addresses these issues and seeks to educate food suppliers to succeed in today's markets and continue to be profitable, while utilizing a new marketing stream. The training is based around best business practices identified by buyers in these markets that are actively seeking local suppliers. Iowa MarketReady will help farm vendors selling dairy, fruits, meats and vegetables design a better business strategy to succeed.
This two-day training will be held March 25 and March 27, from 11:30 a.m. – 5 p.m. both days in Room 117 of Tama Hall at Hawkeye Community College, 1501 E. Orange Road, Waterloo, Iowa. Producers need to attend both days of the workshop. The program will start with registration and lunch on both days.
Topics to be covered include communications and relationship building, packaging, labels, supply and delivery, post-harvest handling for produce, grading, insurance, regulatory and marketing.
The workshop costs $55/person or $90/couple or two employees from the same farm. Fees include training materials, light lunch and refreshments.
Annie’s Project, builds agricultural risk management skills for women and helps them put those skills to work on their own farms to increase profitability, rural quality of life and national food security.
Iowa sites for 2014 Annie's Classes have been announced.
Gilbert: Six sessions will be held on Monday nights beginning on February 3, 2014.
Rockwell City: Six sessions will be held on Tuesday nights beginning on February 4 2014.
Greenfield: Six sessions will be held on Thursday nights beginning on February 6, 2014.
Dyersville: Six sessions will be held on Thursday nights beginning on February 13, 2014.