Whether you have a roadside stand or are a vendor at a Farmers’ Market, giving samples of your product might be one of your best advertising investments. According to a 2011 study conducted by extension specialists at the University of Kentucky, vendors who offered samples at their farmers’ market booths saw an immediate effect on what their customers purchased. The web-based survey targeted on-farm retail market and community farm market visitors that had made at least one market visit during the last 12 months. The purpose of this survey was to provide insight into how farm market vendors may try to shape sampling experiences for shoppers at the farmers’ market. Through the survey they had 3,406 usable responses from market visitors across eight states: Indiana, Illinois, Kentucky, Missouri, Ohio, Tennessee, Virginia and West Virginia. The survey explored farm market sampling experiences, barriers to sampling, characteristics of best sampling experiences, and post-sampling behavior.
The survey results showed that sampling had an immediate purchasing impact at the farmers’ market. Of the respondents clearly recalling a farmers market sampling event, 55% purchased the sampled product that day when they had not planned to do so. Another 17% of respondents that did not buy that day planned to buy the product in the future. The respondents also noted that sampling significantly impacted their purchasing from the vendor (45%), recommending the product to a friend (38%), recommending the vendor to a friend (34%), and purchasing other products from the vendor (20%). [Read More]
Annie's Project Tenth Anniversary Celebration Honors Iowa Farm Women
According to the 2007 Census of Agriculture, 30 percent of the nation’s 3.3 million farm operators were women — that’s more than 1 million! Many more Iowa women play key roles in their family farming operations.
Some 1,500 Iowa farm women are among the 10,000 farm women across the country who participated in Annie’s Project, building agricultural risk management skills and putting those skills to work on their own farms to increase profitability, rural quality of life and national food security. And they’re all invited to a party in their honor Sept. 18, when Annie’s Project will celebrate 10 years of empowering farm women to be better business partners and owners through networks and by managing critical information.
“We invite all Iowa farm women, whether or not they’ve participated in Annie’s Project, to the celebration Wednesday, Sept. 18 from 8 a.m. to 5 p.m. on the Iowa State University campus in Ames,” said Madeline Schultz, a value added agriculture specialist with Iowa State University Extension and Outreach and national co-director for Annie’s Project. “We want to honor all Iowa farm women for their roles in agriculture, connect women with each other and the resources available to them through Iowa State University, and raise awareness of agricultural risk management.”
The program will feature tours of Iowa State University agricultural programs, agricultural risk management workshops and a celebration luncheon. Registration is available online at http://www.aep.iastate.edu/annie/ten/. Registration is $25 and must be received by midnight, Sept. 13, 2013.