of recruitment include family-focused newsletters and local newspapers,
flyers, and announcements through local media. It is recommended
to recruit a small group from the target audience to serve as
a local recruitment team. Personal invitations from familiar people
are more likely to be effective. Additionally, human services providers
may use the program for clients.
Remember the important
purpose of the program:
- Build skills in parents
- Reduce risk for serious
- Build stronger families
- Create stronger, safer
Use positive terminology:
- Help your kids have a bright
- Help our youth get ahead.
- Come spend some special
time with your child.
- Learn ways to build on
your strengths as a parent.
- Help your child be successful
in the teen years.
- The sessions are fun and
Establish the need for family
programs by sharing information and data.
Involve the entire community
- a media and informational blitz.
Network with other agencies
and groups - enlist their support:
- Service organizations (Kiwanis,
- Youth organizations (4-H,
Boy and Girl Scouts)
- Extension Advisory Councils
- Teachers of 6th graders
- Human-service agencies
Enlist teacher or school counselor
Provide colorful and attractive
displays at school conference time - any other time parents are
at the school, at church events, agency meetings.
Include information about
child care, food, transportation, and monetary incentives in all
The most important
part of recruitment - a PERSONAL
- Invite 8-10 parents to
an informational meeting. Show the promotional video and a few
- Enlist their support as
"program shepherds" to brainstorm recruitment ideas and invite
- School staff, extension
staff, pastors, agency staff all give personal invitations.
- Keep track of who has been
- Team members identify families
not likely to be reached by the above personal recruitment and
visit, call, talk about the program in the grocery store and
on the street.