Spotting Fraudulent Claims

Health fraud is a business that sells false hope. It preys on people who are victims of diseases that have no medical cures, such as HIV/AIDS, Alzheimer's, arthritis, multiple sclerosis, diabetes, and certain forms of cancer. It also thrives on the wishful thinking of those who want short-cuts to weight loss or improvements in their personal appearance. It makes enormous profits because it promises quick cures and easy solutions to better health or personal attractiveness.

When choosing a dietary supplement remember the first rule for evaluating any health claim: If it sounds too good to be true, it probably is. Also, be on the lookout for the typical phrases and marketing techniques used to mislead consumers.

• The product is advertised as a quick and effective cure-all for a wide range of ailments.

• The promoters use words like "scientific breakthrough," "miraculous cure," "exclusive product," "secret ingredient," or "ancient remedy."

• The text is written in "medicalese"- impressive-sounding terminology to disguise a lack of good science.

• The promoter claims the government, the medical profession or research scientists have conspired to suppress the product.

• The advertisement includes undocumented case histories claiming amazing results.

• The product is advertised as available from only one source.

• The promoter promises a no-risk "money-back guarantee." Be aware that many supplement promotors are not around to respond to your request for a refund.

To report a company you believe may be making false advertising claims, contact the Federal Trade Commission: