All media outlets are invited to attend the "Stitch This!" fashion show held Aug. 21 at 7:30 p.m. in the 4-H Building at the Iowa State Fairgrounds.
AMES, Iowa -- The second annual “Stitch This!” competition will be Aug. 20-21 at the 2010 Iowa State Fair. This year 13 teams of high school students will be invited to unite old prom dresses and blue jeans in a 16-hour fashion design competition.
“Last year ‘Stitch This!’ rejuvenated the 4-H clothing event and provided excitement for many who saw and heard about the event,” said Shelly Greving, marketing coordinator of the Iowa State University Extension 4-H Youth Development Program. “People couldn’t wait to see what the teams came up with and this year we hope to expand on that excitement.”
All Iowa high school-age youth are eligible to compete in teams of four. Youth can apply online with a written and video application. Past video applications can be seen at: www.youtube.com/iowa4h. Applications are due June 1.
“We are excited to have VF Outlets participate this year,” said Greving.
VF Outlets is collecting the jeans to be used in the “Stitch This!” competition. Through the month of April, the stores will collect used jeans from consumers in exchange for a 20 percent off coupon. VF Outlets have two Iowa locations in Story City and Williamsburg.
VF Outlet stores are also participating in the National 4-H Paper Clover Campaign along with Tractor Supply Company stores throughout Iowa. The National 4-H Paper Clover Campaign is an in-store fundraising effort to support state and local Iowa State University Extension 4-H Youth Development programs. Shoppers at the two companies will have the opportunity to support local 4-H youth by purchasing paper clovers for $1 at checkout. All funds raised will be donated to 4-H, and will support camps, after-school programs and other 4-H youth development program activities.
“We see ‘Stitch This!’ as an opportunity to unite the fashion industry in Iowa with our youth,” said Greving. “We are currently exploring additional premier sponsorship opportunities for events.”
“Stitch This!” also is uniting with Iowa State University College of Human Sciences to offer $500 scholarships to the grand-prize winning team again in 2010.
“I am so excited to start planning the ‘Stitch This!’ event that will enrich the skills and workmanship of high school students,” said Kelsey Leighton, the State Fair 4-H clothing intern. “This unique event gives a wholesome and rewarding experience to participants with real world fashion experience from all aspects of the industry.
“With ‘Stitch This!’ I hope to expand interest in fashion and design in Iowa,” said Leighton, a student at Iowa State University majoring in apparel merchandising, design and production, a program that ranks top three in the nation.
“Stitch This!” Details
“Stitch This!” is a 16-hour fashion design competition held during the Iowa State Fair with a goal to provide youth with an opportunity to share their creative design talents. Each team of four will be assigned a prom dress and blue jeans. A sewing machine is provided for each team, but teams are invited to bring their own accent materials and sewing equipment. Over the course of two days they will deconstruct, design and reconstruct a wearable garment from the pieces. At the conclusion of the competition a runway show will occur with the garments modeled by a team member. Teams are judged upon creativity, concept, teamwork, workmanship and presentation.
Those interested in applying to participate can visit www.extension.iastate.edu/4H/statefair/stitchthis.
About the Iowa 4-H Youth Development Program
4-H is the nation’s largest youth development organization, serving more than 6 million young people across America with programs in leadership, citizenship, communication and life skills. One in five Iowa school-age youth participates in 4-H. In Iowa, 4-H Youth Development is headquartered at the Iowa State University campus in Ames. 4-H is supported by federal, state and county funding, private grants and donations, and fees. For more information about joining 4-H, contact your Iowa State University Extension county office at www.extension.iastate.edu/content/county-offices/ or visit www.extension.iastate.edu/4H.
Kassi Williams, Extension Communications and External Relations, (515) 294-9915, firstname.lastname@example.org
Laura Sternweis, Extension Communications and External Relations, (515) 294-0775, email@example.com