AMES, Iowa -- An uncertain economy may be the right time to pursue a dream -- and start a business, said Iowa State University Extension community and economic development specialist Himar Hernandez.

According to Hernandez, he and his ISU Extension colleagues assist budding entrepreneurs with “all the steps you would need to become a successful business owner.”

Extension helps Iowans who are starting new or expanding existing businesses to understand their clientele, identify business locations and set up business and marketing plans, Hernandez said. Extension also can help businesspeople seek financing and examine “green” and sustainable options.

Hernandez’ specialty is Latino community and business development.

“My favorite part is helping people,” he said.

Hernandez’ typical day might include helping Latino business owners restore downtown buildings, translate restaurant menus into English or set up sales tax for their new businesses.

“It’s a great reward to see people become financially independent,” the ISU Extension specialist said. “We help their dreams come true.”

For a list of ISU Extension community and economic development staff and their specialties, go to www.extension.iastate.edu/communities/directstaff/.

Providing opportunity for Iowa entrepreneurs is one way ISU Extension is helping Iowans manage tough times. Extension’s Managing Tough Times website, www.extension.iastate.edu/answers, links to experts, websites and programs that can make a difference for Iowa business owners any time, but especially right now. Iowans also can learn more about ISU Extension programs that develop business and community leaders.

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