Extension News

10 Tools for Talking about Tough Issues in the Home-based Business: eXtension Webinar Sept. 10


Conflict is a normal part of family and home-based businesses. A Virginia Tech study of 400 farms found that those farm family businesses that could communicate effectively were 21 percent more profitable.

Elaine Froese, author of "Planting the Seed of Hope," will lead a free Webinar designed for farmers, business owners, business coaches and mentors. She delivers tips that can be implemented immediately to help businesses get “unstuck” and not accept the high anxiety and stress of poor decision making. Her tools are grounded in years of working with farm succession planning and coaching.

Frose’s eXtension session on Wednesday, Sept. 10 will cover common sense tools to talk about issues and resolve disagreements, language to express intent and expectations, how regular meetings can lead to timelines and action, how to embrace conflict resolution and how to have fun and build stronger relationships by focusing on problems rather than people. She will also identify the “Undiscussabulls™” that need to be discussed.

Froese and her husband farm in southwestern Manitoba and run a certified seed business. She started encouraging farm families more than 20 years ago as a professional home economist. Seeds of Encouragement is the name of her business as well as the name of her monthly column in Grainews, a Canadian farm publication that reaches 50,000 readers. As a columnist and speaker, Froese’s practical and from-the-heart style have inspired many families to revitalize their relationships and farm businesses. Her Web site is http://www.elainefroese.com.

Free and open to everyone
The hour-long Sept. 10 program begins at 1 p.m. Central Daylight Time. The Web meeting room opens 15 minutes before the start time. Go to http://connect.extension.iastate.edu/ecop/ to view. Newcomers to online learning are invited.

Webinars are on the second Wednesday of each month. Upcoming sessions in this series are Oct. 8, The Nebraska EDGE Program: Highlights from 5 Years of Growing Entrepreneurs; and Nov. 12, Effective Networking Tips and Techniques for the Business Owner.

Seminar host
Entrepreneurs and Their Communities is a national effort of eXtension, http://www.extension.org. Iowa State University Extension is a part of the national eXtension effort.

In many communities, entrepreneurship is emerging as a critical strategy to complement industrial recruitment and business retention and expansion efforts. The entrepreneurs’ eXtension Web site is a growing resource center for local leaders, business representatives, government officials, service providers, nonprofit organizations, education officials and others.

A team of extension specialists and researchers working in land-grant universities across the country contribute the content. Resources include frequently asked questions, information briefs, research highlights and a calendar of events.

eXtension is an educational partnership helping Americans improve their lives with access to timely, objective, research-based information and educational opportunities. eXtension’s Web site is customized with links to local Cooperative Extension Web sites. Land-grant colleges were founded on the ideals that higher education should be accessible to all, that colleges should teach liberal and practical subjects and share knowledge with people throughout their states.

Contacts :

Cornelia Flora, Sociology, (515) 294-1329, cflora@iastate.edu

Mary Peabody, University of Vermont, (802) 223-2389 extension 13, mary.peabody@uvm.edu

Lynette Spicer, Extension Communications, (515) 294-1327, lspicer@iastate.edu