Extension News

Webcast to outline impact of mandatory meat labeling

8/11/2008

AMES, Iowa,  – In light of mandatory country-of-origin labeling (COOL) taking effect Sept. 30, 2008, Iowa State livestock experts are coming together to help producers understand how they will be affected.

“There’s no need for producers to panic, but we should pay attention and be prepared,” John Lawrence, Iowa Beef Center director, said. “Sellers are likely to ask for an affidavit stating the origin of the animal, but buyers’ normal records should be sufficient to back up the affidavit.” 

Lawrence, along with several other Iowa State livestock experts, will be speaking at a COOL webcast held Aug. 25 at 7 p.m. Host sites will be available so individuals can attend a nearby location to watch the speakers broad¬cast throughout the state. For an up-to-date list of host sites, visit the IBC Web site (www.iowabeefcenter.org).

Along with hearing details about COOL’s impact on beef producers from Lawrence, and its impact on pork produc¬ers from Iowa Pork Industry Center Director John Mabry, attendees will also hear updates on cattle, hog and corn market outlook.

“In addition to COOL, there are other market uncertainties that producers should be prepared for,” Lawrence said.

To learn more about the COOL webcast, including information about local host sites, contact Taylor Gerling, IBC communications specialist, at (515) 708-4133 or tgerling@iastate.edu. Further details are also available on the IBC Web site, along with the IBC COOL resource section at www.iowabeefcenter.org/content/COOL.htm.

The Iowa Beef Center at Iowa State University in Ames, Iowa, was established in 1996 with the goal of supporting the growth and vitality of the state’s beef cattle industry. It serves as the university’s extension program to cattle pro¬ducers and is comprised of faculty and staff from ISU Extension and the colleges of agriculture and life sciences and veterinary medicine. Together, the Iowa Beef Center’s members work to develop and deliver the latest in research-based information regarding the beef cattle industry. To learn more, visit www.iowabeefcenter.org.

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Contacts :
John Lawrence, Iowa Beef Center director 515-294-6290, jdlaw@iastate.edu
Taylor Gerling, Iowa Beef Center communications specialist 515-294-9124, tgerling@iastate.edu